HP on HP Go to Market
About The Position
HP on HP Go to Market Description - Job Summary The HP‑on‑HP Go‑to‑Market Lead is an expert practitioner who transforms HP’s internal product deployments into high‑impact customer‑ready narratives that enable Sales, strengthen executive engagements, and accelerate growth across strategic product lines. This role operates as a hands‑on GTM strategist, content architect, and technical storyteller — leveraging deep product understanding, cross‑functional partnerships, and internal Customer‑Zero Insider insights to shape HP’s most influential sales enablement materials, briefings, and portfolio narratives. You will work closely with executive sales leadership, CO markets, and product/IT stakeholders to build assets that demonstrate measurable customer value, ROI, and HP‑validated differentiation. GTM Asset Development & Story Crafting Translate internal HP‑on‑HP deployments (AI PCs, Poly, Print, ACS, WXP) into compelling, evidence‑based GTM materials including case studies, ROI narratives, persona‑specific messaging, and customer‑ready presentations. Build scalable collateral that supports revenue‑impact objectives tied to Insider Programs and expanded product lines. Executive‑Level Sales Enablement Develop briefing content, demo scripts, and talk‑tracks for senior Sales, CO leadership, and account teams — ensuring alignment with strategic narratives, customer expectations, and competitive realities. Produce polished, concise content that can be directly used in ELT‑facing engagements and high‑stakes customer meetings. Cross‑Functional Solution Validation & Insight Integration Partner with IT, Product, Engineering, and Experience teams to extract learnings from internal pilots, technical validation phases, and Insider Program outcomes. Incorporate telemetry and additional insight data into GTM narratives to strengthen proof‑points and customer relevance. Subject‑Matter Expertise Across Personas & Product Lines Serve as a deep expert in mapping HP solutions to key personas (Executive, Knowledge Worker, Engineering/Design, IT/HPS) for accurate positioning in GTM assets. Support go‑to‑market readiness across expanding HP‑on‑HP product lines by representing the user lens and internal business value. Collaboration & Alignment Work as an expert collaborator to ensure HP‑on‑HP GTM materials are aligned with Sales, Personal System, Marketing, and CWCs, reducing duplicative creation and ensuring content readiness. Partner with CO markets, solution specialists, and briefing center teams to maintain consistency and quality across customer engagements. Operational Excellence & Content Governance Maintain templates, frameworks, and best‑practice guidelines for internal GTM and Customer‑Zero storytelling. Ensure materials are compliant with internal confidentiality, brand, and solution‑readiness requirements.
Requirements
- Bachelor’s degree in Business, Human‑Computer Interaction (HCI) or UX Design, Communications, Psychology, or relevant field.
- 8+ years of hands‑on experience in: Go‑to‑Market content development Sales enablement Product/solution storytelling UX/EX insights or technical program work
- Experience supporting or partnering with executive sales leaders or enterprise customers.
- Strong familiarity with HP’s product ecosystem
- Expert‑Level GTM Craftsmanship
- Executive‑Caliber Communication
- Analytical & Insight‑Driven Approach
- Technical Fluency
- Cross‑Functional Influence
- Content Excellence
Responsibilities
- Translate internal HP‑on‑HP deployments (AI PCs, Poly, Print, ACS, WXP) into compelling, evidence‑based GTM materials including case studies, ROI narratives, persona‑specific messaging, and customer‑ready presentations.
- Build scalable collateral that supports revenue‑impact objectives tied to Insider Programs and expanded product lines.
- Develop briefing content, demo scripts, and talk‑tracks for senior Sales, CO leadership, and account teams — ensuring alignment with strategic narratives, customer expectations, and competitive realities.
- Produce polished, concise content that can be directly used in ELT‑facing engagements and high‑stakes customer meetings.
- Partner with IT, Product, Engineering, and Experience teams to extract learnings from internal pilots, technical validation phases, and Insider Program outcomes.
- Incorporate telemetry and additional insight data into GTM narratives to strengthen proof‑points and customer relevance.
- Serve as a deep expert in mapping HP solutions to key personas (Executive, Knowledge Worker, Engineering/Design, IT/HPS) for accurate positioning in GTM assets.
- Support go‑to‑market readiness across expanding HP‑on‑HP product lines by representing the user lens and internal business value.
- Work as an expert collaborator to ensure HP‑on‑HP GTM materials are aligned with Sales, Personal System, Marketing, and CWCs, reducing duplicative creation and ensuring content readiness.
- Partner with CO markets, solution specialists, and briefing center teams to maintain consistency and quality across customer engagements.
- Maintain templates, frameworks, and best‑practice guidelines for internal GTM and Customer‑Zero storytelling.
- Ensure materials are compliant with internal confidentiality, brand, and solution‑readiness requirements.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
