Home Improvement Financing Marketing Brand Strategist
About The Position
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Home Improvement Financing Senior Marketing Communications Manager oversees the development and execution of external communications related to businesses, customer service, and community engagement. This position’s goal is to enhance brand recognition and reputation to drive business growth. Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner. An experienced marketing professional that brings deep understanding and passion for strategic messaging, positioning and customer personas. Supports Home Improvement Financing (HIFi) marketing objectives by ensuring all messaging for HIFi solutions is on brand, on strategy and aligned to business objectives. This role partners closely with our campaign/channel managers and our content production team to translate strategy into clear messaging frameworks, objectives and deliverables. Key responsibilities of the Brand Strategist will be to research and develop customer personas to elevate our messaging impact. Also to review and approve marketing content across multiple channels, facilitating clarity, consistency and regulatory compliance. This role collaborates with HIFi’s product, sales and compliance stakeholders to help our team simplify our complex financial offerings into clear contractor-focused messages.
Requirements
- Bachelor’s degree in Communications, Marketing, or a related field and seven (7) years of communications, marketing, or related experience
- Or Associate's degree in Communications, Marketing, or a related field and nine (9) years of communications, marketing, or related experience
- Or High School Diploma or GED and eleven (11) years of communications, marketing, or related experience
- Ability to learn additional systems as needed
- Ability to manage multiple priorities simultaneously
- Ability to research, analyze data, and derive facts
- Ability to work in a team environment when applicable
- Ability to work under pressure and meet deadlines
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
- Strong organizational skills
- Strong verbal and written communication skills
- Strong work ethic and self-motivation
Nice To Haves
- Management experience
- Strong knowledge of the financial services industry and applicable products, services, and data
Responsibilities
- Develops and executes communication strategies that complement each of the businesses’ strategic plans and marketing plans
- Collaborates with internal partners to share success stories that illustrate key internal communication themes and supports reinforcing or strengthening the culture
- Develops strategies to advance thought leadership in the business segments and collaborates with Executive Communications on white papers, speeches, and other content to advance those strategies
- Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives
- Collects data to understand message performance and fully optimizes messages within the marketplace and according to audience
- Serves as the marketing message strategy subject matter expert to internal business partners
- Oversees the development of unique customer communications: pricing schedules, collateral, customer letters required for legal, branch consolidation, mergers, etc.
Benefits
- Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates.
- Paid Vacation/Sick Time
- 401K with Company Match
- Medical, Dental and Vision Benefits
- Disability Benefits
- Health Savings Account
- Flexible Spending Account
- Life Insurance
- Parental Leave
- Employee Assistance Program
- Associate Volunteer Program
- Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.
- To learn more about Regions’ benefits, please click or copy the link below to your browser.
- https://www.regions.com/about-regions/welcome-portal/benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
