Home Health and Hospice Community Liaison

Sequoia Home Health and Hospice•Milpitas, CA

29d•$120,000 - $130,000

About The Position

Home Health and Hospice Community Liaison Make a Difference Every Day At Sequoia Home Health & Hospice, we take pride in providing exceptional, compassionate care to the patients and families we serve. Our diverse community deserves individualized support, and we are committed to delivering life‑changing service with dignity and respect. We are growing and seeking an experienced Hospice Community Liaison to expand our presence, strengthen referral relationships, and ensure patients receive the quality care they deserve. Why Join Sequoia Home Health & Hospice? Sequoia Home Health is part of the Cornerstone Group—75 home health and hospice agencies nationwide—yet we operate like a close‑knit local team. Our success is built on our employees’ dedication, compassion, and commitment to delivering exceptional care. We foster an environment where you can be creative, take initiative, and help shape programs that best serve our community. Our culture is rooted in our CAPLICO core values: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership If you are passionate about making an impact on the lives of patients and families, you’ll thrive here. Position: Home Health and Hospice Community Liaison The Home Health and Hospice Community Liaison plays a key role in driving growth by developing strong relationships with referral partners, educating the community about hospice services, and representing Sequoia Hospice with professionalism and compassion. This role requires a balance of healthcare knowledge, outreach, sales strategy, and communication.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field preferred (experience may substitute).
Minimum 3 years of healthcare marketing or community outreach experience, preferably in hospice or home health.
Strong skills in relationship building, communication, public relations, and negotiation.
Ability to market effectively, work independently, and collaborate with clinical and operational leadership.
Demonstrates organization, initiative, professionalism, and adaptability.
Knowledge of healthcare business operations, referral development, and post‑acute care environments.

Responsibilities

Build and maintain relationships with physicians, discharge planners, case managers, social workers, hospitals, skilled nursing facilities, assisted living communities, and other referral sources.
Conduct onsite visits to identify patients appropriate for hospice services and promote Sequoia Hospice as a trusted provider.
Stay current on industry trends, hospice eligibility criteria, compliance standards, and post‑acute care best practices.
Represent Sequoia Hospice at health fairs, community events, outreach programs, and professional networking functions.
Conduct market assessments and develop targeted marketing strategies to achieve census and growth goals.
Collaborate with the Executive Director on marketing initiatives and business development techniques.
Promote Sequoia Hospice as a high‑quality, patient‑centered provider in the community.
Identify new opportunities for service enhancements and expansion.
Maintain working knowledge of key payer sources, managed care organizations, government programs, and competitor landscape.
Assist patients, families, and referral sources in accessing community resources when services fall outside agency offerings.
Track, report, and evaluate the cost-effectiveness of marketing efforts.