The Brand Representative is truly engaged. They provide great customer service by anticipating and responding to customer needs. An individual who is outgoing, stylish, and helpful. They demonstrate a keen awareness of the store environment by ensuring they always remain approachable and warm. They are able to initiate conversations and connect with the customer by communicating in a genuine and articulate way; that ensures the customer is always the first priority. Demonstrates relatable, confident and highly social behaviors on the sales floor that translate into closing the sale.