Hepatology Marketing Manager – Durham, NC / Philadelphia

GSK•Philadelphia, PA

1d•Hybrid

About The Position

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. You will lead the U.S. hepatology marketing strategy for a late-stage specialty therapy. You will work across commercial, medical, access, regulatory and external partners to design patient- and healthcare-professional-focused plans. We value people who are strategic, collaborative, and data-driven. This role offers visible impact, strong career growth, and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
5+ years U.S. pharmaceutical or biotech marketing experience, preferably in specialty or hepatology areas.
Experience developing integrated HCP and patient marketing plans.
Proven experience managing external agencies and cross-functional project teams.
Strong written and verbal communication skills and experience presenting to senior stakeholders.
Willingness to work in a hybrid model with a minimum of 2 days per week in the U.S. office; domestic travel up to 20% as needed.

Nice To Haves

Advanced degree (MBA or relevant graduate degree).
Direct experience in hepatology, liver disease, or related therapeutic areas.
Experience with launch planning or leading brand launches.
Familiarity with promotional review processes and regulatory requirements in the U.S.
Demonstrated analytical skills using commercial and digital analytics to drive decisions.
Experience developing patient-facing digital and social campaigns in healthcare.

Responsibilities

Lead development and execution of U.S. marketing plans for the hepatology portfolio across HCP and patient channels.
Create omnichannel campaigns and content that meet defined brand objectives and patient needs.
Manage cross-functional core teams and engage internal stakeholders to ensure aligned delivery.
Oversee agency partners and vendors, setting clear briefs, budgets, timelines, and quality standards.
Use data and insights to measure campaign performance and recommend optimizations.
Ensure all promotional materials follow applicable regulatory and compliance requirements.