Healthcare Marketing Specialist (Campaigns, Digital, Content) - Scottsdale - Hybrid
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About The Position
Reporting to the Evernorth Care Group Senior Marketing Manager, the Marketing Lead Analyst will be responsible for the development and execution of marketing programs supporting the 18 health centers, including the development of collateral, provider marketing campaigns, center events support and website updates. Additionally, this position will provide support to the marketing team and business partners on member outreach, broker marketing and customer acquisition programs. The Lead Analyst will have experience in the development and execution of marketing campaigns, including experience writing briefs, providing creative direction to designers and copywriters, and partnering with legal and compliance teams. Traditional marketing competencies targeted messaging strategies, and understanding of branding, and experience with multi-channel creative execution are essential. In addition to the development of marketing campaigns and collateral, the Lead Analyst will also have accountability for assisting with the enhancement of our websites and the development of digital content. Finally, the Lead Analyst will also support the marketing team and business partners with collateral and promotional item fulfillment. The successful candidate for this role will be a self-directed, proactive individual who is able to work effectively in a highly-matrixed organization and is comfortable in a fast-paced, changing start-up environment.
