Healthcare Marketing Lead Analyst (Campaigns, Digital, Content) - Scottsdale - Hybrid
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About The Position
The Segment Marketing Lead Analyst is a Band 3 Senior Contributor Career Track Role at Evernorth Care Group. This position is responsible for the development and execution of marketing programs supporting 18 health centers, which includes creating collateral, managing provider marketing campaigns, supporting center events, and updating websites. The Lead Analyst will also assist the marketing team and business partners with member outreach, broker marketing, and customer acquisition programs. The ideal candidate will have experience in developing and executing marketing campaigns, writing briefs, providing creative direction, and collaborating with legal and compliance teams. Traditional marketing competencies such as targeted messaging strategies, branding understanding, and multi-channel creative execution are essential. Additionally, the Lead Analyst will enhance websites and develop digital content while supporting collateral and promotional item fulfillment.
