At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Healthcare Field Marketing Manager Why We Have This Role We are seeking a Healthcare Field Marketing Manager (individual contributor) to join our Global Field and Demand Gen Marketing Team. In this pivotal role you will be responsible for planning, executing, and optimizing regional/territory/industry-specific marketing strategies to support sales objectives and drive pipeline growth. This role serves as the strategic link between marketing, SDR, and sales, focusing on horizontal and healthcare-specific campaigns, events, and programs that engage target audiences and generate qualified leads. Our goal is to drive high-quality pipeline, deal acceleration and conversion, and bottom-line results tied to revenue for and with the sales team. How You’ll Find Success: Takes Initiative: You understand the expected outcome, get the context, and work autonomously to get things done without needing explicit direction—navigating the complexities of healthcare sales cycles and regulatory requirements. Articulate Communicator: You influence effectively and create trust at the team level and with the healthcare sales stakeholders, maintaining outstanding communication and collaboration skills. Program Impact: Partner with healthcare sales to clearly identify and align on objectives and targets within key accounts (health systems, physician groups, payers, or life sciences organizations), then define and execute a prioritized engagement strategy before and after each program or event—maximizing pipeline outcomes by focusing efforts on high-value provider networks and decision makers. Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion. Detail-Oriented Execution: You excel in managing multifaceted horizontal and healthcare events and programs simultaneously, demonstrating exceptional project management abilities while ensuring a seamless and positive customer experience throughout. Data Driven: Proficient in utilizing Tableau and Salesforce (SFDC) to drive regular, data-informed discussions with sales leadership around programs, events, and pipeline performance. Budget Management: You manage the allocated marketing budget with a cost-conscious approach, ensuring effective reconciliation and maximizing ROI across all field marketing initiatives. How You'll Grow: Opportunities to refine your strategic thinking and project management skills through high-impact campaigns in the dynamic healthcare industry, building expertise in hospital systems, specialty practice, and payer organizations. Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities. A chance to expand your network by collaborating cross-functionally with sales, product marketing, and content teams. Potential for significant career growth as we recognize and nurture talent within the team.