Healthcare Content Marketing Director

Health GPT Inc • Palo Alto, CA

50d • Onsite

About The Position

We are seeking a creative and strategic Healthcare Content Marketing Director to join our innovative marketing team. This role will be responsible for developing engaging healthcare-specific content and managing our social media presence.

Requirements

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.
• 10+ years of experience in content marketing or healthcare communication roles.
• Exceptional writing, editing, and storytelling skills, particularly for healthcare or patient-focused audiences.
• Proficiency in content management systems (CMS), social media platforms, analytics tools (Google Analytics, Hootsuite, Sprout Social), and SEO tools.
• Strong knowledge of healthcare terminology, patient communication, compliance considerations, and healthcare content best practices.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Nice To Haves

• Formerly a clinician.
• Experience working within healthcare organizations or health tech companies.
• Previous experience multimedia storytelling in healthcare settings.
• Social media experience.

Responsibilities

• Create, curate, and oversee production of high-quality healthcare-related content including blogs, videos, infographics, whitepapers, webinars, and patient/customer success stories.
• Develop and execute content and social media strategies tailored specifically to healthcare audiences, aligning closely with brand and business goals.
• Build foundational content for sales assets, including presentations and support copy for sales enablement activities.
• Build foundational content for partner onboarding support.
• Collaborate with clinical teams, subject matter experts, sales, and customer experience teams to ensure accuracy, relevancy, and consistency of healthcare messaging.
• Monitor industry trends, healthcare news, and competitor strategies to inform content direction and identify new engagement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees