Health Care Professional - Key Opinion Leader Associate

Novo Nordisk

403d • $120,000 - $160,000 • Remote

About The Position

The HCP / KOL Associate will support the development of insights-driven marketing strategies for healthcare professionals (HCPs) and key opinion leaders (KOLs) within the pharmaceutical sector. This role focuses on omnichannel execution, measuring marketing effectiveness, and enhancing HCP engagement through innovative strategies. The position is ideal for individuals looking to grow their skills in pharmaceutical marketing and gain experience in HCP marketing strategies and KOL engagement.

Requirements

• Bachelor's degree preferred; relevant experience may be substituted for degree.
• 5+ years of experience including brand management/marketing experience in life sciences or related field.
• Experience within the pharmaceutical or life science industry preferred.
• HCP marketing experience in developing marketing strategy and KOL engagement.
• Strong written and verbal communication skills with high attention to detail.
• Ability to collaborate with cross-functional teams and outside agencies.
• Knowledge of HCP and KOL engagement channels and regulatory considerations.
• Successful launch experience in a marketing role preferred.
• Data-driven mindset with ability to interpret data and draw insights.
• Flexibility to adapt to changing priorities and deadlines.
• Proficiency in Microsoft Office Suite and familiarity with marketing tools.

Nice To Haves

• Experience in campaign development through promotional asset execution.
• Familiarity with patient advocacy and patient services.

Responsibilities

• Support development of pre-launch and launch HCP-related brand/therapy area strategic objectives.
• Collaborate with cross-functional teams to conduct in-depth analysis and mapping of HCP journeys.
• Utilize market research and data analysis to identify and define specific HCP segments.
• Translate brand objectives to develop innovative, insights-driven HCP omnichannel strategies.
• Support design and execution of KOL engagement strategies to build advocacy for upcoming launches.
• Assist in facilitating scientific communication between internal stakeholders and KOLs.
• Coordinate participation in scientific conferences and relevant events to enhance brand visibility.
• Establish key performance indicators (KPIs) to measure the success of HCP experience strategies.
• Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for improvement.
• Ensure pull-through of ‘test and learn' principles by consulting with executional teams.

Benefits

• Medical, dental and vision coverage
• Life insurance
• Disability insurance
• 401(k) savings plan
• Flexible spending accounts
• Employee assistance program
• Tuition reimbursement program
• Voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance
• Sick time policy
• Flexible vacation policy
• Parental leave policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree