Head of US Market Access Strategy & Marketing

AstraZeneca-posted 3 months ago

Full-time • Senior

Boston, MA

5,001-10,000 employees

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The Head of U.S. Access Strategy & Marketing leads the Access Strategy and Marketing team responsible for the development and execution of U.S. market access strategies and corresponding marketing materials for Alexion’s portfolio of medicines in the United States. This individual will lead the evolution of the value proposition to U.S. payer and channel customers. This role is based at Alexion’s Boston headquarters and reports to the Vice President, U.S. Value and Access.

Leading a team responsible for developing the access strategies and access marketing materials for Alexion’s portfolio of medicines in the United States, for both in-line and pipeline products.
Leading the development and alignment process for the U.S. Market Access operating plan.
Creating an environment of constant growth for the access strategy and marketing team that maximizes engagement and effectiveness; ensuring that the team is staffed with top talent within the industry.
Leading a team to define the strategies to achieve access goals, including how to message, position, and leverage Medical, HEOR, Advocacy & evidence assessments, advocacy groups, and a product's clinical value proposition to compete and secure access for patients.
Identifying evidence generation needs based on market access events and coordinating with HEOR/Medical teams to inform the development of value propositions.
Leading a team responsible for developing access advocacy strategies across Alexion’s portfolio and engaging with the Patient Advocacy team to execute on the strategies.
Working closely with the Global Value Access and Pricing (GVAP) Team to integrate the U.S. Market access perspective into key development programs for pipeline medicines.
Working closely with Global to inform the US Market Access team of any upcoming business development or acquisition deals that may be under consideration and impact the US Market Access team’s priorities.
Keeping a pulse on upcoming legislative actions that impact patient access to Alexion’s portfolio and determine which will necessitate shaping a cross-functional team to shape a response strategy.
Leading a cross-functional team to model and understand the impact of new and upcoming legislative actions and help define Alexion’s response strategy, including coordination with government affairs.
Effectively motivate team members to lead cross-functionally, particularly across Market Access, HEOR, Brand, Government affairs, and Advocacy, to ensure alignment around delivery against access goals at each stage of a product's lifecycle.
Ensuring effective Account Management and Field Reimbursement training across the portfolio on access marketing materials.
Ensuring all cross-functional matrix teams responsible for the execution of U.S. access strategies are operating at a high level.
Representing the U.S. market access team on key governance committees.

Bachelor’s Degree in a relevant area of study.
10+ years’ experience in a pharmaceutical marketing role including 5+ years U.S. managed care or related experience.
Experience leading a marketing team or comparable team leadership experience.
Demonstrated experience developing and leading the implementation of U.S. market access strategies.
Ability to complete quantitative and qualitative analyses of complex strategic initiatives.
Knowledge of the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e., specialty pharmacy and distribution, home infusion, etc.).
Understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits.
Demonstrated ability to effectively communicate complex business challenges and data-driven recommendations to senior leaders.
Clinical, technical, and scientific knowledge and aptitude in complex disease states.
Experience reviewing marketing materials with medical, legal, and regulatory review committees.

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