Head of Social Media Marketing, Amazon & Prime Brand XCM
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About The Position
The Senior Social Marketing Lead for Amazon's Cross Channel and Category Marketing Team (XCM) is responsible for developing and executing social media strategies that enhance brand affinity and purchase intent for Amazon and Prime brands. This role involves leveraging social channels to create impactful campaigns, particularly during key retail events, while adapting processes to align with customer behavior and platform algorithms. The ideal candidate will have extensive experience in marketing, particularly in setting holistic social media strategies for major brands, and will work collaboratively across various teams to drive innovative and effective marketing initiatives.
