Head of Small Format

pladis Global

5d • $180,000 - $240,000

About The Position

As Head of Small Format, you will lead the commercial strategy and execution across a diverse set of high-growth channels including Convenience Stores, Dollar & Impulse, Vending, Home Improvement, and Theater. This role is critical to expanding pladis’ footprint in non-traditional retail environments, driving profitable growth, and delivering best-in-class customer partnerships. You’ll be responsible for shaping the go-to-market approach, leading customer engagement, and ensuring flawless execution across channels. This is a high-impact, cross-functional role that blends strategic thinking with hands-on leadership, ideal for a commercial leader with deep experience in small-format retail and a passion for driving results.

Requirements

• 10+ years of commercial experience in CPG, with a strong track record in small-format channels.
• Proven success in customer management, strategic planning, and team leadership.
• Deep understanding of channel dynamics across C-Store, Dollar, Vending, and Specialty Retail.
• Strong analytical, negotiation, and communication skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Responsibilities

• Drive Channel Strategy Lead the development and execution of sales strategies for small-format channels (e.g., convenience, drug, dollar, and specialty retail).
• Customer Relationship Management Build and maintain strong partnerships with key small-format customers to drive growth and joint business planning.
• Commercial Planning Own the annual operating plan, forecasting, and promotional calendar for the channel, ensuring alignment with company goals.
• Performance Analysis Monitor sales performance, identify growth opportunities, and implement corrective actions to meet revenue and margin targets.
• Innovation & Execution Champion new product launches and ensures flawless execution in small-format environments.
• Retail Excellence Oversee in-store execution, merchandising standards, and compliance to maximize visibility and sales.
• Budget Management Manage trade spending and customer investment to ensure ROI and profitability.
• Market Intelligence Stay ahead of market trends, competitor activity, and shopper behavior to inform strategy and decision-making.
• Channel Strategy & Growth Develop and execute tailored strategies for each small-format channel to maximize revenue, share, and profitability. Identify white space opportunities and lead expansion into emerging formats.
• Customer Leadership Build and nurture strategic relationships with key accounts across all channels. Lead joint business planning, negotiation, and customer-specific activation.
• Commercial Execution Own the annual operating plan, forecast, and promotional calendar. Ensure excellence in in-store execution, merchandising, and compliance.
• Cross-Functional Collaboration Partner with Marketing, Category, Supply Chain, and Finance to deliver integrated commercial plans. Influence innovation pipeline and activation plans tailored to small-format needs.
• Team Leadership Lead and develop a high-performing sales team focused on small-format success. Foster a culture of accountability, agility, and customer obsession.

Benefits

• An annual incentive opportunity, awarded based on individual and company performance.
• A comprehensive benefits package designed to support your health, well-being, and financial security

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees