Head of Short Form Content

Owner • San Francisco, CA

81d • $120,000 - $150,000

About The Position

The Head of Short-Form Content is one of our early hires for this team. The person in this role will lead strategy and output across Owner.com’s Instagram, YouTube Shorts, Facebook Reels, and emerging shorts platforms. This content will help hundreds of thousands of small business owners around the world and also attract more ambitious builders to help with this mission. With our Instagram has grown exponentially from 0 → 80k followers in the last year, short form content has evolved to a core piece to our media strategy. Our short form content will not only live on a standalone set of channels that gains the highest amount of impressions from new audiences, it represents a high volume testing ground for all of our other long form and even paid content. You’ll be the connective tissue between creative inspiration and world class output, helping lead a media engine that drives reach, brand affinity, and a movement that helps business owners around the world as Owner.com becomes a generational company.

Requirements

• Proven experience growing short-form content across multiple platforms.
• Exceptional design eye for graphics and typography.
• Strong editing and motion-graphics skills (Premiere Pro, CapCut, After Effects, etc.).
• Deep understanding of platform best practices and native storytelling formats.
• Comfort balancing creative instincts with performance data.
• Exceptional organizational skills and bias for clear systems and documentation.
• Curiosity around AI-driven tools, automation, and new media workflows.
• Spreadsheet or analytics fluency to track and visualize performance.

Responsibilities

• Lead the short-form content strategy and oversee execution across all key platforms.
• Pioneer and scale new formats and production capacity across written, graphic, and video posts on shorts platforms.
• Hire, manage, and develop pods of producers, editors, and strategists for each platform to scale high-quality output at a high volume.
• Maintain a high culture of experimentation and performance to keep our content standards extremely high.
• Gather and use data to inform creative direction, test formats, and iterate quickly.
• Help shape how millions experience Owner’s brand and Adam Guild’s voice online.

Benefits

• Estimated base salary range of $120K-150K.
• Generous pre-IPO equity package.
• Comprehensive health coverage.
• Remote-first workplace.
• Unlimited PTO.
• Extra fun perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees