betr-posted about 1 month ago
Full-time • Mid Level
Onsite • Miami, FL
101-250 employees
Professional, Scientific, and Technical Services

Betr is seeking an experienced and data-driven retention leader to lead retention strategy and execution for Social Sportsbook and Social Casino. This critical role will focus on driving customer retention and loyalty by developing and executing effective customer relationship management strategies. The Head of Retention, Sportsbook and Casino will work alongside others in marketing leadership, reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value in the two verticals. This role will work closely with cross-functional teams to achieve aggressive retention targets and be a key component in the launch of new verticals and states. This role is based in Miami, Florida. You must be based in this area or be willing to relocate to be considered for this position.

  • Own key KPIs for customer marketing and retention across Betr's social sportsbook and casino verticals
  • Support in forecasting the core retention KPIs for social sportsbook and social casino
  • Critical component in the launch of new products and new states, ensuring the optimal promotional and communication setups are in place and iterating quickly based on early data
  • Work closely with the data and insights team to develop new hypotheses to be tested across promotions
  • Own the new customer signup offer and refer-a-friend programs for social sportsbook and casino
  • Play a critical role in future customer loyalty productization
  • Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base.
  • Collaborate closely with product to ensure a sound and robust promotional roadmap is in place for social sportsbook and social casino
  • Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction.
  • Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement.
  • Collaborate with the Head of User Acquisition to optimize the onboarding process and develop strategies for converting new users into loyal, active customers.
  • Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction.
  • Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences.
  • Stay up-to-date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty.
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
  • Proven experience (6+ years) in retention marketing, CRM, or customer lifecycle management, preferably within the online gambling or gaming industry.
  • Experience working in the online sports and/or igaming space is strongly preferred
  • Data-driven mindset, constantly challenging the status quo and with a proven track record of making quantitatively sound decisions that help grow a business
  • Strong understanding of customer retention strategies, CRM best practices, and customer lifecycle optimization.
  • Experience with CRM platforms, email marketing automation tools, and customer segmentation techniques.
  • Proficient in analyzing customer data and metrics to derive actionable insights and make data-driven decisions.
  • Demonstrated ability to develop and execute successful customer retention strategies, resulting in increased customer engagement, loyalty, and lifetime value.
  • Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
  • Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
  • Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
  • Passion for the online gambling industry and a customer-centric mindset.
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