Head of Programmatic Sales

Life360

4d•$109,500 - $221,000•Remote

About The Position

This role will serve as the leader responsible for programmatic sales, building the GTM strategy and motion for how Life 360 activates its unique audience and inventory across the programmatic ecosystem. You will shape go to market strategy, deepen partnerships with leading DSPs and agencies, and develop innovative programmatic solutions that drive measurable outcomes for advertisers. The Head of Programmatic Sales (Director level) will also lead and mentor a high performing team responsible for growing this critical business line.

Requirements

12+ years of experience in programmatic advertising or adtech, with significant leadership experience
Deep expertise across the programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data driven advertising
Proven track record of scaling programmatic revenue and building high performing teams
Strong strategic mindset with the ability to translate complex market dynamics into actionable business plans
Experience partnering cross functionally with Sales, Product, Engineering, Data Science, and Operations
Excellent executive communication skills with credibility among senior stakeholders and industry partners
Strong analytical orientation with experience leveraging data to inform yield strategy and monetization models
Passion for innovation in digital advertising and the future of responsible data driven marketing

Responsibilities

Develop scalable approaches across open exchange, private marketplace, curated supply, and programmatic guaranteed
Identify new revenue opportunities across emerging channels including data enabled programmatic, retail media partnerships, and advanced targeting solutions
Partner with executive leadership to align programmatic strategy with Life 360’s broader advertising growth goals
Own programmatic revenue performance and develop strategies to maximize yield across Life 360 inventory
Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers
Leverage data insights to continuously optimize performance and monetization efficiency
Build, mentor, and scale a high performing programmatic strategy and operations team
Establish best practices across campaign activation, optimization, reporting, and partner management
Foster a culture of accountability, innovation, and collaboration across the Ads OG
Develop clear career pathways and leadership development opportunities within the programmatic organization
Serve as the executive point of contact for key programmatic agency partners
Represent Life 360 Ads in strategic industry conversations, conferences, and partner engagements
Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation
Partner with Product and Engineering to influence the programmatic product roadmap and platform integrations
Collaborate with Sales leadership to develop compelling programmatic solutions and go to market strategies
Work with Data Science and Analytics teams to translate insights into scalable programmatic offerings
Align closely with Privacy and Trust teams to ensure responsible and transparent advertising practices
Establish programmatic performance frameworks and KPIs across demand channels
Build reporting and insights that inform strategic decisions and client solutions
Identify emerging trends in programmatic technology, identity, and privacy to keep Life 360 Ads ahead of the market
Champion innovation in automation, targeting, and data activation

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company wide days off throughout the year
Winter and Summer Week-long Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products