Head of Product Marketing

Vercel • San Francisco, CA

176d

About The Position

We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike. As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with 'LFG' energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.

Requirements

• Deep understanding of the developer ecosystem and the frontend development landscape.
• Strong experience in product marketing for technical products—ideally someone from a cloud-native company.
• Passion for Next.js and a deep understanding of the Vercel platform and its value proposition.
• 8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.
• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
• Brand taste is an absolute must.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• User of X or Bluesky. You must be where your audience is.

Responsibilities

• Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev.
• Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.
• Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.
• Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.
• Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.
• Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers.
• Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value.
• Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations.
• Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented.
• Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects.
• Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.
• Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.
• Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings.

Benefits

• Great compensation package and stock options.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.
• Remote Friendly - Work with teammates from different time zones across the globe.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees