Head of Product Marketing
About The Position
At Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the Healthcare Map — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease. As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way. The Opportunity at Komodo Health: As the Head of Product Marketing, you will be the strategic architect responsible for bridging market trends and customer needs with our innovation and value story. This leadership role sits at the intersection of Product, Sales, and Marketing, requiring a visionary who can translate technical capabilities into differentiated, customer-focused stories. Looking back on your first 12 months at Komodo Health, you will have accomplished… Established yourself as an influential leader in the company; someone who leaders and peers want at the table to formulate the go-to-market strategy. Clearly established the roles and responsibilities with key stakeholder teams like Product and Sales, and demonstrated it through successful product launches. Built a strong and productive relationship with Sales, Sales Enablement, and Revenue Marketing that actively contributes to pipeline creation and progression. Raised the bar on messaging, creating more punchy messaging to breakthrough with Komodo’s leading AI story. Increased the volume and performance of the content the team builds. You will accomplish these outcomes through the following responsibilities… You will lead a team that covers five areas of focus: Strategic Positioning and Messaging: Oversee the development of Ideal Customer Profiles (ICPs) and detailed buyer personas to drive engagement. Define and evolve the company’s messaging frameworks and proof points to ensure a differentiated market presence. Name products in a principled and consistent manner that reinforces the brand. Go-to-Market (GTM) Strategy & Execution: Drive product and solution launches, developing the strategy and messaging and content, coordinating across the Launch team, and keeping stakeholders informed. Partner with Revenue Marketing to execute strategic campaigns that support upsell and new-to-market programs. Sales Enablement: Work in close partnership with Enablement to build targeted sales plays, provide training programs, and deliver essential tools (ROI calculators, battlecards, and scripts). Market Intelligence & Customer Insights: Synthesize competitor, market, and industry shifts into sales battlecards and product insights to drive strategic roadmap decisions. Lead Voice of the Customer (VoC) programs. Full-Funnel Content: Direct the strategy and creation of high-impact content, including event content, product demos, and technical white papers. As a leader you will… Recruit and manage a world-class Product Marketing team. Build quarterly and annual plans, budgets, and OKRs and actively prioritize continuously. Actively coach and create strong career plans for the teams Encourage an open, transparent environment on team to support collaborative problem solving, empathy and diversity of thought Be a spokesperson, presenting at company events, customer events, analyst engagements, and industry events.
Requirements
- 10+ years of experience and proven results in B2B Product Marketing leadership.
- Builder mindset: Excels at taking ownership in an environment where processes and systems need to be built and standardized from the ground up.
- Bias for action: Driven to get things moving quickly, prioritize impact, and execute programs with speed and efficiency.
- Excellent storyteller and credible/charismatic presence.
- Strong cross-functional collaborator with the ability to partner effectively with Product, Marketing, and Sales teams.
- Exceptional leadership and people development skills—able to inspire, coach, and grow a diverse marketing team.
- Strategic thinker with hands-on execution skills; equally comfortable operating at the 30,000-foot and 3-foot levels.
- Highly data-driven with a test and learn mentality.
Nice To Haves
- Experience in healthcare, life sciences, or healthtech industries
- This role requires someone who can travel up to 20% as required
Responsibilities
- Strategic Positioning and Messaging: Oversee the development of Ideal Customer Profiles (ICPs) and detailed buyer personas to drive engagement. Define and evolve the company’s messaging frameworks and proof points to ensure a differentiated market presence. Name products in a principled and consistent manner that reinforces the brand.
- Go-to-Market (GTM) Strategy & Execution: Drive product and solution launches, developing the strategy and messaging and content, coordinating across the Launch team, and keeping stakeholders informed. Partner with Revenue Marketing to execute strategic campaigns that support upsell and new-to-market programs.
- Sales Enablement: Work in close partnership with Enablement to build targeted sales plays, provide training programs, and deliver essential tools (ROI calculators, battlecards, and scripts).
- Market Intelligence & Customer Insights: Synthesize competitor, market, and industry shifts into sales battlecards and product insights to drive strategic roadmap decisions. Lead Voice of the Customer (VoC) programs.
- Full-Funnel Content: Direct the strategy and creation of high-impact content, including event content, product demos, and technical white papers.
- Recruit and manage a world-class Product Marketing team.
- Build quarterly and annual plans, budgets, and OKRs and actively prioritize continuously.
- Actively coach and create strong career plans for the teams
- Encourage an open, transparent environment on team to support collaborative problem solving, empathy and diversity of thought
- Be a spokesperson, presenting at company events, customer events, analyst engagements, and industry events.
Benefits
- Positions may be eligible for company benefits in accordance with Company policy.
- We offer a competitive total rewards package including medical, dental and vision coverage along with a broad range of supplemental benefits including 401k Retirement Plan, prepaid legal assistance, and more.
- We also offer paid time off for vacation, sickness, holiday, and bereavement.
- We are pleased to be able to provide 100% company-paid life insurance and long-term disability insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
