Head of Product Marketing

Privy • Austin, TX

96d

About The Position

We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.

Requirements

• 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
• Strong writing skills to translate technical capabilities into clear customer value.
• Ability to thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
• Analytical, customer-obsessed, and skilled at turning insights into action.
• Comfortable leading GTM efforts and working cross-functionally across teams.

Nice To Haves

• Experience working with Shopify brands, DTC founders, or e-commerce platforms.

Responsibilities

• Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
• Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
• Develop competitive insights and articulate differentiated value across customer segments.
• Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
• Conduct and synthesize customer and market research to inform positioning and roadmap.
• Support the Sales and Success teams with enablement tools and product training.
• Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
• Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.

Benefits

• High autonomy with no career ceilings.
• Challenging and interesting work.
• Amazing colleagues.
• Competitive salary and equity.
• Work remotely.
• Covered health, dental, and vision insurance.
• Regular team events and off-sites.
• Unlimited PTO and generous paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees