Head of Product Marketing and Brand

Headway • San Francisco, CA

188d • $280,500 - $330,000

About The Position

Headway is on a mission to make mental healthcare more accessible, and we're seeking a senior marketing leader to help shape and amplify our brand and product story. As the Head of Product and Brand Marketing, you will lead go-to-market initiatives across three core audiences: Providers (SMBs), Patients (Consumers), and Payers (Enterprises). You’ll be responsible for Product Marketing, Brand Marketing and Corporate Communications. Reporting directly to the VP of Product, you’ll be a key partner in crafting and executing seamless, impactful customer experiences. You'll be responsible for launching new products, evolving the Headway brand, building a high-performing team, and translating complex value propositions into compelling marketing strategies that resonate across a diverse customer base. As one of a small number of senior leaders, you’ll play a leadership role in a rapidly scaling organization, collaborating with leaders across Product, Performance Marketing, Sales, Business Development, Customer Support, and Operations, and help shape the broader strategy of a rapidly scaling organization.

Requirements

• 12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams.
• A track record of successfully leading both 0→1 GTM strategies and scaled product launches across multiple customer segments.
• A strategic leader and hands-on operator, equally comfortable setting vision and executing.
• Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges.
• Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations.
• Data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes.
• Deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value.

Responsibilities

• Build & lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability.
• Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities.
• Craft and evolve compelling messaging and positioning that clearly communicates Headway’s unique value to each of our target audiences.
• Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions.
• Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact.
• Shape and activate the Headway brand, building trust and recognition in the market.

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees