Head of Product and Channel Marketing

US Bank-posted 3 months ago
$186,150 - $240,900/Yr
Full-time • Senior
Minneapolis, MN
5,001-10,000 employees
Credit Intermediation and Related Activities
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The Head of Product and Channel Marketing will be responsible for leading the product and channel marketing function, developing and executing strategic marketing plans that drive adoption, engagement, and usage of payment solutions targeted towards our key segments: SMB, Enterprise, Partners and Developers. This visionary leader must have deep expertise in payments product marketing, digital marketing, strong understanding of market trends, and the ability to collaborate across departments to achieve business goals. The Head of Product Marketing will report directly to the Chief Product Officer (CPO) and work closely with the executive team to shape the future of our product portfolio.

  • Keep a pulse on industry trends, emerging technologies, and best practices in payments product marketing and drive market intelligence to the product teams to build better products.
  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation in the payments industry.
  • Develop and implement comprehensive product marketing strategies that drive growth and market share for our payments solutions targeted towards our key customer segments: SMB, Enterprise, Partners and Developers.
  • Lead the execution of marketing programs across key channels to maximize reach and impact.
  • Lead and mentor a high-performing product and channel marketing team, fostering a culture of innovation, collaboration, and excellence.
  • Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers fit for the segment and the distribution channels.
  • Proven experience in leading digital marketing strategies to drive demand generation and elevate product visibility across channels.
  • Collaborate with product management, strategy, sales, education and other departments to ensure successful product launches and go-to-market strategies. Help launch Beta programs where necessary and make customer referenceable.
  • Define and communicate the value proposition of our payments products to internal and external stakeholders, including customers, partners, and media.
  • Commercialize products to market.
  • Monitor and analyze key performance metrics to assess the success of marketing initiatives (Offline and Online) and make data-driven recommendations for improvement.
  • Collaborate with the corporate marketing teams to have effective presence at industry events, conferences, and customer meetings to promote products and build brand and product awareness.
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 10 years of experience in product marketing, with at least 5 years in a senior leadership role within the fintech industry.
  • Proven track record of developing and executing successful product marketing strategies with demonstrated growth.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team with a mind-set to upskill the team where necessary.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication and presentation skills, with the ability to influence and build relationships with cross functional stakeholders at all levels.
  • Strong executive presence to drive effective presentations for the C-suite.
  • Deep understanding of the payments landscape, including regulatory environment, market trends, and customer needs.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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