About the position
We are seeking a Head of PR & Communications to lead earned media strategy, external storytelling, public relations, communications, and events for the Americas region (US, Canada, and South America). This role serves as the regional voice of the brand – shaping media narratives, managing industry relationships, driving cultural relevance, and ensuring the brand’s public positioning reflects both creative identity and business objectives. The role will partner closely with the CMO, CEO, Founder, and other key leadership teams. This is a hybrid position based at our Los Angeles HQ with a preference for in-person work. The role reports to the Chief Marketing Officer.
Responsibilities
- Build and manage global media relationships across fashion, luxury, business, lifestyle, and culture, securing consistent and high-quality earned media coverage.
- Oversee proactive press pitching, media outreach, media training, and real-time response.
- Lead the strategy and execution of regional events and brand activations, including collection previews, retail events, cultural moments, and press-facing experiences.
- Ensure all events are aligned with the global marketing calendar and regional market priorities.
- Lead earned media strategy for talent partnerships, VIP dressing, celebrity relationships, influencer press amplification, and cultural activations in partnership with Brand Marketing and Influencer Marketing teams.
- Manage external communications for Founders, CEO, and senior leadership, including media appearances, interviews, public statements, and corporate messaging.
- Partner cross-functionally on company-wide business communications and major corporate announcements.
- Own global reputation management, issues response, and crisis communications across all markets.
- Develop protocols, playbooks, and real-time communication strategies to protect and manage brand reputation.
- Oversee global PR agencies, regional partners, and market-specific press resources.
- Build scalable PR infrastructure that supports global expansion while ensuring consistent messaging and localized execution.
- Manage relationships with global fashion councils, trade associations, cultural institutions, and award platforms to elevate brand authority and participation in key cultural moments worldwide.
- Ensure external communications align with brand architecture, positioning, and creative identity.
- Define and track global earned media KPIs, including press impressions, media value, reputation metrics, sentiment, and narrative share-of-voice.
- Regularly report performance to CMO and executive leadership.
- Partner with the Chief People Officer on internal communication alignment to ensure consistency between internal and external messaging.
- Build, scale, and lead a high-performing global PR & Communications organization.
Requirements
- 8+ years of leadership experience in global PR and communications within fashion, luxury, beauty, or lifestyle industries.
- Deep global media network with strong relationships across press, editors, stylists, journalists, and cultural influencers.
- Proven track record leading high-profile press strategy, executive communications, reputation management, and crisis communications.
- Strong storytelling, messaging, and narrative development capabilities.
- Experience managing global agencies and in-market PR teams across multiple geographies.
- Collaborative cross-functional partner able to work across Marketing, Creative, Product, Founders, and People leadership.
- Executive presence with excellent judgment, discretion, and ability to manage sensitive or high-profile matters.
- Experienced at balancing creative brand-building with business strategy alignment.
- Experience scaling tech in a fast-paced, high-growth, omnichannel environment.
Benefits
- Flexible work schedules
- Unlimited/ flexible time off
- Paid holidays throughout the year
- Extra days off in the summer
- ANINE BING covers 75% of costs for your medical, dental, and vision insurance
- Generous parental leave program
- Generous employee discount and wardrobe
