Head of Performance Marketing - Lifecycle

Atlassian•San Francisco, CA

3h•$145,800 - $229,125•Hybrid

About The Position

Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Join us to turn massive self-serve demand into durable Enterprise growth at the intersection of product, marketing, data, and sales. If this sounds exciting, we’d love to hear from you.

Requirements

12+ years in B2B SaaS marketing; 7+ years in PLG/self-serve and lifecycle marketing
Proven ownership of self-serve funnels from sign-up through activation and expansion across multiple products
Hands-on lifecycle programs that drive expand motions (upsell, cross-sell, seat expansion) as well as traditional demand gen experience (lead generation through driving TOFU, MOFU & BOFU nurtures and programming)
Significant experience partnering with Growth, Sales and Operations to turn PQLs into opportunities and revenue with clear SLAs and routing
Strong analytical and experimentation mindset; comfortable with cohorts, A/B tests, hold outs attribution, and incremental ACV
Experience with Marketo, Salesforce, SFMC and close partnership with Operations

Nice To Haves

Experience in PLG and Enterprise sales motion
Experience targeting SMB and commercial segments and building motions that graduate them into Enterprise tiers

Responsibilities

Own the strategy for converting large and medium size flywheel customers into long-term Enterprise relationships
Manage a team who develops lifecycle programs that includes light sales touch at at key moments plus higher-touch demand gen campaigns (buying team nurtures, content syndication, webinars, ABM-style outreach) to match customer need while the grow with Atlassian and move through their buyer journey
Design and optimize PLG and lifecycle journeys across Jira, Confluence, Loom, and JSM—from free → paid to expansion (upsell, cross-sell, seat expansion)
Build tight partnership with scaled and Enterprise sales: define PQL criteria, routing, and SLAs; jointly own pipeline and incremental ACV goals
Use data, experimentation, and dashboards to prioritize investments and prove business impact
Lead and grow a high-performing team and collaborate with Product Marketing, Growth, Sales, Marketing Ops, and Data Science

Benefits

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

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