About the position
The Head of Marketing will drive both the global commercial product strategy and implementation for the VIR portfolio. Reporting directly to the SVP, Commercial, you will help develop and deliver Vir's commercial strategies and marketing plans for the company's lead Hepatitis program(s) in preparation for anticipated launches. In this highly collaborative role, you will sit on the Hepatitis Program team, lead the BCT (Business Commercial Team), and sit on multiple other cross-functional teams, representing commercial and/or Hepatitis leadership. You will partner with Program Executives/Teams, Medical Affairs, Legal, Manufacturing, Advocacy, Finance, CI, etc. to drive the planning and execution of strategies across Marketing, Patient Support, Market Access, Distribution, Advocacy/Health Policy, and Field Strategy. As an integral member of the Commercial team, you will inform commercial product strategy more broadly across the VIR portfolio.
Responsibilities
- Lead the creation of the global brand plan and oversee the development and execution of the tactical plan in support of the overall brand strategy
- Oversee pre-launch positioning and key message planning as well as post-launch tactical planning and implementation for Vir's inline products
- Maintain and modify our commercial launch readiness playbook; bring creative thinking in go-to-market approaches
- Build integrated global strategic plans and budgets that meet market, regulatory, commercial and enterprise needs
- Work with functional counterparts to achieve those plans and budgets
- Be a key stakeholder in the refinement of forecasts, commercial budgets, and P&L for collaborations/products/programs
- Develop and execute US launch campaigns, and global where applicable, including the development of a differentiating strategy, unique branding, compelling positioning and key messaging that maintain or extend our global market position
- Shape, maintain and update the brand profile and develop key marketing deliverables, including value proposition, messaging, positioning, differential advantages, brand book and, in coordination with strategic partners to maximize revenue potential while ensuring strategic alignment and meeting patient needs
- Conduct strategic marketing activities including market and competitive research and product positioning in close collaboration with cross commercial disciplines and partners as appropriate
- Identify actionable insights based on market research and ensure that the product/brand addresses areas of unmet need
- Ensure KPIs are relevant and informative for brand and patient objectives
- Participate in portfolio prioritization and life cycle planning activities for relevant clinical-stage programs
Requirements
- 12+ years of relevant in-line commercial experience at an early-stage biotech and/or pharmaceutical company, preferably in both large and small companies, developing and executing launch strategies
- B.A./ B.S. and MBA and/or advanced degree required
- Substantial experience in product strategic planning, including developing differentiated brand positioning and messaging, as well as deep in-line experience, both pre-launch and post-launch
- Working knowledge of current US payer environment and dynamics, including patient affordability programs
- Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas
- Previous experience attracting, developing and retaining high caliber leaders and contributors that help build and shape the business to drive future success of the organization
- Strong developmental leader who leverages this skillset to create a high performing organization
- Ability to travel as required to meet business needs
Nice-to-haves
- Experience in rare disease
- Building new markets/new therapeutic area commercialization and/or market development/activation experience
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Non-accrual paid time off
- Company shut down for holidays
- Commuter benefits
- Childcare reimbursement
- Education reimbursement
- 401K match
- Lunch each day in the office
