Head of Marketing

Blacksmith • San Francisco, CA

83d

About The Position

At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS/GCP/Azure). This is a bold statement, and we have an ambitious roadmap ahead.

Requirements

• You believe that details matter, from landing pages to launch videos.
• You proactively identify problems and take them to the finish line.
• You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.
• You can lead with conviction but also collaborate, listen, and adapt.
• You can back up intuition with metrics and know how to measure what matters.

Responsibilities

• Translate complex technical features into clear customer value.
• Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.
• Drive customer education through docs, email campaigns, and onboarding guides.
• Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.
• Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
• Experiment with paid acquisition and measure ROI rigorously.
• Carry forward a high bar for quality, creativity, and personality in our brand.
• Own social presence (X, LinkedIn) and ensure consistency with our voice.
• Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.
• Create compelling customer stories, launch videos, and product announcements.
• Run high-ROI events and conferences with a tighter filter on spend vs. return.
• Build relationships with influencers, creators, and ecosystem partners where it makes sense.
• Collaborate with design and creative partners on swag, landing pages, and experiences.
• Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.
• Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
• Partner with founders on GTM, sales, and fundraising announcements.

Benefits

• Medical, Vision, and Dental insurance.
• Competitive base + equity.
• Unlimited PTO.
• Quarterly offsite.
• Early-exercise stock options.
• 12 weeks fully paid parental leave (US).

What This Job Offers

• Job Type: Full-time
• Number of Employees: 11-50 employees