Builder Prime-posted 2 months ago
$180,000 - $210,000/Yr
Full-time • Senior

This is a remote position open to candidates authorized to work in the US without visa sponsorship, who presently reside in the US. Travel will occasionally be required to the office in the greater Denver metro area. Additional travel may be required. As we enter our next stage of aggressive growth, we are seeking a commercially-minded marketing leader whose primary objective is to build and scale a marketing engine that directly drives pipeline and accelerates revenue. You will be held accountable for marketing's contribution to our sales targets, achieving this by crafting a powerful brand narrative, building a predictable demand generation function, and establishing a world-class product marketing discipline. This is a critical leadership role for a data-driven operator who understands that every marketing activity must ultimately tie back to revenue.

  • Define and execute the end-to-end marketing plan, including brand positioning, demand generation, digital strategy, product marketing, and customer engagement.
  • Design and implement a comprehensive customer journey that drives acquisition, engagement, and long-term retention.
  • Sharpen our Ideal Customer Profile (ICP) and buyer personas by analyzing competitive intelligence, market trends, and win-loss data.
  • Create succinct, value-driven messaging that clearly articulates the power and value of the Builder Prime platform.
  • Develop and manage the annual marketing budget, ensuring effective resource allocation and a clear ROI.
  • Deliver data-driven forecasts and performance reports to the leadership team and board of directors.
  • Take ownership of key marketing metrics including Sales Accepted Leads (SALs), pipeline generation, and customer acquisition cost (CAC).
  • Build, mentor, and scale the marketing team, fostering a collaborative, high-performance culture aligned with company goals.
  • Partner closely with the Product team to connect our roadmap to the go-to-market strategy and with Sales to ensure seamless collaboration and maximum impact.
  • A track record of contributing meaningfully to scaling a B2B SaaS company through a significant growth phase (e.g., from $5M to $25M ARR).
  • Prior experience leading a marketing function in a Series A or Series B company is highly desired.
  • Deep experience across multiple marketing disciplines, including demand generation, account-based marketing, product marketing, events, customer marketing, and partner marketing.
  • Direct experience marketing to the home improvement, residential/commercial construction, or field services industries is strongly preferred.
  • A history of strong partnership with Sales leadership (specifically in a structure with a Sales-owned SDR function) and the ability to work effectively with executives and product managers.
  • Demonstrated success in hiring, mentoring, and scaling a marketing team.
  • The ability to use data to inform strategy, define customer segments, and measure ROI, and then weave that data into a compelling story that resonates with all stakeholders.
  • Deep experience with modern marketing/sales platforms (e.g., HubSpot, Salesforce), analytics tools, and channel-specific platforms (SEO, Paid Ads, ABM), with a history of partnering with Revenue Operations on systems and data.
  • Able to think strategically at a high level while also being willing and able to roll up your sleeves and execute alongside the team.
  • Medical, dental, vision plans with generous company contribution for employees
  • 401k plan with matching contributions, immediately vested
  • Access to Health Savings Account (HSA) for eligible plans
  • Medical and Dependent Care Flexible Spending Account (FSA)
  • Employer-paid Life and Short-Term Disability Insurance
  • Paid Time Off (Vacation, Sick Leave, and Volunteer Time Off)
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