Flagler Health-posted 3 months ago
$225,000 - $275,000/Yr
Full-time • Senior
New York, NY
11-50 employees

Flagler Health is a fast-growing healthtech company transforming how healthcare organizations deliver care through AI-powered workflow automation, remote patient engagement, and chronic care programs. Our platform has already served over 1.5 million patients and is trusted by providers and payers to improve efficiency, lower costs, and drive better outcomes. With a unique freemium model and minimal direct competition, we are poised to capture a large share of the $4.5T U.S. healthcare industry. We are making our first Marketing leadership hire to build the company’s brand, narrative, and demand engine from the ground up. This is a full-stack role, with a primary emphasis on Product Marketing (messaging, positioning, content, sales enablement, category leadership) and a strong secondary focus on Growth/Demand Generation (campaign execution, funnel optimization, marketing ops). As our Head of Marketing, you’ll refine Flagler’s narrative to stand out in a crowded digital health market, position the company as a thought leader in AI-enabled care, and deliver measurable impact on pipeline and revenue. This is a rare chance to join a company at an inflection point and directly influence growth and market leadership.

  • Refine and own Flagler’s story; translate technical capabilities into differentiated, buyer-friendly value propositions.
  • Produce case studies, one-pagers, white papers, videos, and impact stories that position Flagler as a category-defining AI leader.
  • Build collateral including pitch decks, battle cards, objection-handling guides, and executive messaging to help Sales close more accounts.
  • Ensure consistent messaging for the exec team, customer-facing teams, and external channels.
  • Design and execute multi-channel campaigns (email, LinkedIn, Google, conferences) that drive qualified leads and accelerate pipeline.
  • Partner with Sales to execute targeted outreach campaigns supporting key deals.
  • Establish Flagler’s presence at conferences, industry events, and across digital channels.
  • Stand up a marketing tech stack, track CAC, LTV/CAC, MQL→SQL, campaign ROI, and report KPIs directly to the CEO.
  • Work closely with Sales, Product, and leadership to ensure marketing strategy directly supports revenue growth.
  • 6+ years of experience in B2B healthcare marketing, with ~2 years in a player/coach leadership role.
  • Proven expertise in Product Marketing (messaging, positioning, sales enablement, category leadership).
  • Skilled operator in Growth/Demand Generation, with hands-on experience running multi-channel campaigns.
  • Deep familiarity with analytics and funnel metrics (CAC, LTV/CAC, MQL→SQL, ROI).
  • Strong product marketing storytelling skills—able to translate complex AI/tech into buyer-ready messaging.
  • Knowledge of AI applications in healthcare.
  • Experience building a marketing tech stack and analytics dashboard.
  • Background in brand and content development as well as conference/event presence.
  • Exceptional storyteller who can simplify complex ideas into compelling narratives.
  • Scrappy and resourceful—thrives in an early-stage environment.
  • Ruthlessly focused on outcomes; knows how to separate noise from true conversion opportunities.
  • Health, dental, vision insurance
  • Flexible paid time off policy
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