Head of Marketing Operations
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About The Position
The Senior Director, Marketing Operations leads the strategy, execution, and optimization of key marketing operations functions, ensuring seamless execution, compliance, and efficiency across Biogen's Commercial organization. This role partners closely with Marketing, Medical, Regulatory, Legal, and Procurement teams to enhance operational effectiveness and drive business impact. The Senior Director plays a critical role in elevating Marketing Operations to a strategic function, driving alignment with commercial objectives, business priorities, and financial stewardship. This role oversees Content Approval & Promotional Review, managing the Promotional Review Committees (PRCs) includes chairing and facilitating Executive Review Committee meetings, leading early strategic collaboration on content planning, claims development, and initiative execution, ensuring smooth decision-making and timely approvals. The Senior Director also oversees expedited reviews, editorial and proofreading, KPI adherence, and executive-level reporting to track performance and process efficiency. Beyond content approval, the Senior Director leads Print, Fulfillment & Inventory Management, optimizing the production, storage, and distribution of promotional materials, Agency Management, overseeing agency selection with business partners, Veeva Vault PromoMats Administration, onboarding, and performance management, and Speaker Program Operations, Meetings & Congresses, and Conventions Management, ensuring compliance while maximizing engagement and commercial impact. This role drives continuous process improvement, resource allocation, and strategic planning to position Marketing Operations as a key business partner to brand teams. The Senior Director provides executive insights, tracks performance metrics, and proactively identifies opportunities to enhance marketing execution and operational excellence.
