Head of Marketing-ICIS Americas (Hybrid in NYC)

Remitly • New York, NY

7d • Hybrid

About The Position

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at: https://www.icis.com/explore. About our Team: Our global marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to high performance and business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success. About the Role: We have an exciting opportunity for a high performing senior leader to join our diverse and talented global marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions in the Americas. The regional Head of Marketing role is responsible for shaping and delivering the marketing strategy for the Americas – reporting into the Global Marketing Director, this role primarily focuses on North America and LATAM. We are looking for an exceptional senior marketing professional with extensive expertise driving commercial performance across the customer life cycle, as well as strong knowledge and experience in brand building. We’re looking for a people leader able to inspire and enthuse their team through demonstrating inclusive leadership and high performance behaviours, whilst being a passionate advocate for customer-centric commercially driven marketing.

Requirements

• Extensive regional B2B marketing experience across the Americas, with demonstrable experience in building and executing marketing strategies that positively impact awareness, pipeline growth and revenue contribution
• High level of data literacy – able to leverage data to inform and drive decision making
• Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
• Proven track record of delivering successful brand building campaigns, able to build brand awareness and gain traction in target market segments
• Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level
• Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
• Practical experience of CRM and MAP systems such as Salesforce and Eloqua

Responsibilities

• Responsible for defining and leading the regional marketing strategy for ICIS in the Americas, working closely with the Marketing Director and Head of Commercial Marketing to translate global strategy into regional delivery. Collaboration with local stakeholders to understand and support regional business priorities is key.
• Ensure our regional marketing excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
• Lead initiatives to strengthen brand awareness and recognition within key target audience segments, ensuring compelling brand positioning lands across all regional touchpoints.
• Translate global brand strategy into impactful regional campaigns that enhance visibility, build trust, and drive engagement with priority markets.
• Advocate for our defined marketing vision, and support in the delivery of our priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
• Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Strategy, Customer Insight and Analytics teams.
• Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
• Measurement of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees