Head of Marketing, Enterprise Dealer Group

Culligan • Rosemont, IL

86d • $180,000 - $210,000

About The Position

Culligan is a global leader in water treatment solutions, committed to delivering high-quality water products and services that help consumers improve their lives. As we continue to expand our reach and impact, we seek a highly motivated Head of Marketing to lead strategic marketing initiatives for our Enterprise Dealer Group (EDG) business unit. This role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth. The ideal candidate will drive a 360-degree marketing approach to accelerate brand growth, customer acquisition, retention, and community engagement. As the Head of EDG Marketing, you will collaborate cross-functionally with North America (NA) Marketing, Center of Excellence (CoE) marketing teams, product, sales, and customer success to develop and implement integrated, data-driven marketing initiatives that optimize performance and business impact. If you are a passionate, strategic marketing leader with a growth mindset, we'd love to hear from you.

Requirements

• Bachelor's degree in marketing, Business, or related field (MBA preferred).
• 12+ years of marketing experience, with a proven track record in omnichannel marketing, including organic, paid, and earned media across multiple platforms.
• Strong strategic thinking with the ability to translate business goals into actionable marketing strategies.
• Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads, etc.).
• Deep expertise in SEO, content marketing, and organic growth strategies.
• Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
• Strong leadership skills with experience managing and mentoring marketing teams.
• Passion for innovation and staying ahead of marketing trends and technologies.

Nice To Haves

• Experience in both B2C and B2B marketing, ideally within home services or consumer goods sectors.
• Familiarity with CRM systems (Salesforce) and email marketing platforms (SF Marketing Cloud).
• Knowledge of A/B testing, conversion rate optimization (CRO), and performance marketing techniques.

Responsibilities

• Develop and execute a comprehensive marketing and amplification strategy aligned with Culligan's Brand Purpose, Mission, and Values to drive business objectives.
• Partner with leadership, NA marketing teams, and CoE to implement impactful marketing strategies that increase brand penetration, improve customer lifetime value, and build long-term brand loyalty.
• Lead omnichannel marketing and brand strategy, with a strong emphasis on digital channels to effectively scale Culligan's growth efforts and drive high-penetration.
• Leverage market, brand, and competitive insights to inform business decisions and optimize marketing performance.
• Serve as the 'voice of the consumer,' ensuring data-driven insights inform communication strategies, targeted campaigns, and consumer journeys.
• Develop compelling narratives and messaging frameworks to connect with diverse target segments.
• Align global campaigns with regional/local marketing needs to ensure effective localization and customization.
• Oversee the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive both short-term and long-term growth.
• Enhance customer experience at dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.
• Lead digital marketing efforts to drive customer acquisition, engagement, and retention while optimizing loyalty strategies to maximize lifetime value.
• Develop and optimize paid search campaigns (Google Ads, Bing Ads, etc.), ensuring efficiency in keyword research, bidding strategies, and ad copy optimization.
• Lead paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimization.
• Implement and refine SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track performance, analyze trends, and provide actionable insights that inform marketing decisions.
• Lead, mentor, and develop a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.
• Partner cross-functionally with internal teams, external agencies, dealers, and stakeholders to drive strategic alignment and execution.

Benefits

• Competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees