Head of Marketing Campaigns

The Economist Newspaper • New York, NY

416d • $145,246 - $155,000

About The Position

The Head of Marketing Campaigns at The Economist Newspaper is responsible for developing and executing innovative marketing strategies that drive results. This role involves managing a team, collaborating with cross-functional partners, and overseeing the full lifecycle of marketing campaigns to enhance brand visibility and audience engagement.

Requirements

• Bachelor's degree or higher in Marketing, Advertising, Communications Management or related field.
• 5 years of experience in B2C marketing, including hands-on experience with full funnel marketing tactics and channels.
• Experience in campaign planning and management.
• Experience working cross-functionally, collaborating, influencing, and consulting with colleagues in product, data, and creative environments.
• Experience managing marketing budgets.
• 2 years of experience in a mid-level management position.

Responsibilities

• Develop and execute results-driven marketing campaigns for The Economist using both traditional and forward-thinking tactics.
• Develop Go-To-Market plans for new products and plan the delivery of all marketing assets in partnership with cross-functional team members.
• Work with EVP Marketing and Creative Director to develop campaign positioning, messaging, and audience targets.
• Develop and manage a campaign calendar with an eye on reaching our core audience and extending our reach to new audiences.
• Manage a team of campaign and project managers.
• Measure and report performance of key marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy for future campaigns based on results.
• Execute all campaigns on scope, budget, and schedule.

Benefits

• Base salary ranging from $145,246 to $155,000 per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree