the-talent-project.com-posted about 6 hours ago
$230,000 - $250,000/Yr
Full-time • Executive
New York, NY

Our client is a fast-growing, founder-led beauty brand built on innovation, authenticity, and a deep connection with their community. As they scale across global markets, they are looking for a strategic, hands-on marketing leader who thrives in a fast-paced, entrepreneurial environment. The Head of Marketing will be responsible for building and leading a world-class marketing organization that drives brand awareness, category leadership, and revenue growth. This is a highly visible position partnering directly with the Founder & CEO. You will build strategy, shaping the brand voice, and ensuring flawless execution across retail, digital, influencer, PR, product innovation, and community. This role requires equal parts visionary thinking and roll-up-your-sleeves execution. You’ll manage and mentor a high-performing team while staying close to the work in a scrappy, founder-driven environment.

  • Develop and execute the brand’s global marketing vision, positioning, and long-term roadmap.
  • Drive brand consistency and relevance across all markets and channels.
  • Identify emerging trends, whitespace, and category opportunities to fuel sustainable growth.
  • Build and execute retail marketing strategies for key partners (e.g. Sephora, Ulta, specialty retailers).
  • Lead in-store storytelling, merchandising strategy, sampling, and trade marketing programming.
  • Partner with Sales to develop GTM plans that drive velocity, awareness, and conversion.
  • Lead product strategy in collaboration with the Founder, Product Development, and Operations.
  • Translate consumer insights into meaningful innovation and pipeline planning.
  • Own go-to-market strategy, launch calendars, positioning, and campaign narratives.
  • Oversee PR strategy, press outreach, founder storytelling, and earned media amplification.
  • Lead influencer and creator strategy (paid, unpaid, affiliate) to accelerate organic reach and community engagement.
  • Build partnerships that generate buzz and cultural relevance.
  • Develop social media strategy across all platforms with a focus on community, education, and brand storytelling.
  • Oversee content development, channel growth, and platform innovation.
  • Partner with eCommerce teams on full-funnel digital strategy and performance marketing alignment.
  • Build, mentor, and inspire a high-performing marketing team across brand, comms, digital, and creative.
  • Foster a culture of innovation, speed, accountability, and entrepreneurial problem-solving.
  • Work seamlessly with Product, Sales, Creative, Operations, and the Founder to ensure cohesive execution.
  • A seasoned beauty marketer with 15+ years of experience across brand, digital, and retail marketing.
  • You know the beauty landscape inside and out—consumer, retail, competition, emerging trends, and cultural drivers.
  • A strategic thinker with the ability to translate ideas into actionable, measurable plans.
  • A strong team leader who loves developing talent and building high-performance organizations.
  • Equally comfortable presenting high-level strategy and jumping in to execute when needed.
  • Energized by a fast-paced, founder-led, scrappy environment where speed, agility, and ownership matter.
  • A builder at heart—you enjoy creating structure, process, and vision in a rapidly scaling company.
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