Head of Marketing Analytics
Miro•New York, NY
55d
About The Position
Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.
Requirements
- 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
- Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
- Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
- Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
- Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
- Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
- Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
Responsibilities
- Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture
- Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
- Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
- Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation
- Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
- Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
- Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
Benefits
- 401k matching + Competitive equity package
- Excellent Medical, Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Up to $2,000 of charitable donation matches each year
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
