Head of Marketing Analytics

St. George's University•Town of Islip, IN

1d•$141,000 - $160,000•Hybrid

About The Position

We are seeking a highly strategic and analytically driven Head of Marketing Analytics to join Medforth’s Growth & Strategy Analytics team, reporting to the Executive Director of Growth & Strategy Analytics. This role leads marketing performance measurement, insights, and optimization across the full marketing ecosystem for the Medforth Global Education (MGE) ecosystem, with primary support for St. George’s University (SGU), and additional support for other MGE portfolio schools, including Rocky Vista University (RVU). This leader will oversee daily, weekly, and monthly reporting; advanced analytics; and continuous performance monitoring across Paid, Owned, and Earned channels. They will identify trends, diagnose performance shifts, and conduct root-cause analysis to reveal what drives results throughout the marketing funnel. As Medforth’s full-time expert on marketing metrics and analysis, this role translates complex data into clear, actionable insights that inform decision-making, improve efficiency, and support strategic growth. Partnering with Marketing, Growth & Strategy, IT, Media, and Creative teams, this leader ensures analytics are connected, accurate, and scalable across platforms and business units. Medforth Group (Medforth Global Healthcare Education) is a portfolio organization focused on healthcare education. Its institutions are among the largest producers of new physicians entering U.S. residencies each year, with a mission centered on addressing the global physician shortage.

Requirements

7+ years in marketing analytics, data insights, or performance measurement.
Expert proficiency in GA4, DV360, Google Marketing Platform, Marketing Cloud, and major digital analytics tools.
Deep understanding of Paid, Owned, and Earned media analytics, attribution, and incrementality.
Advanced skills in Tableau, Power BI, or similar BI tools.
Hands-on experience with MTA frameworks and MMM.
Skilled at translating complex analytics into clear insights for senior decisionmakers.
Experience building scalable reporting structures and dashboards.
Strong communication and data storytelling skills.
Proven collaboration across marketing, media, tech, creative, and executive teams.
High proficiency in Excel (advanced modeling, formulas, pivot tables).
Experience with CRM systems such as Salesforce or comparable platforms.
Operates as a proactive self-starter who takes initiative and drives work forward with minimal direction
Thrives in a fast-paced, evolving environment with multiple stakeholders and competing priorities
Demonstrates strong ownership mentality: accountable for outcomes, not just outputs
Brings a collaborative mindset, building trusted partnerships across Marketing, Enrollment, IT, Finance, and ETL team

Nice To Haves

Experience in higher education or enrollment marketing preferred.
Command of SQL; experience with data extraction and integration.
Familiarity with predictive analytics, statistical modeling, or AI tools.
Success working within matrixed or multi-brand organizations.

Responsibilities

Lead end-to-end marketing analytics across SGU and the broader Medforth portfolio
Define and standardize marketing KPIs across brands and channels
Establish a unified measurement framework connecting media, CRM, and enrollment data
Serve as the central authority on marketing performance across the organization
Build reporting that tracks performance across the full funnel from Lead to Enrollment
Analyze cohort performance and identify drivers of conversion improvement
Conduct root-cause analysis to diagnose performance shifts
Quantify marketing’s contribution to revenue and institutional growth
Support enrollment forecasting and pipeline modeling
Deliver daily, weekly, and monthly performance reporting
Develop executive dashboards in Tableau
Translate analytics into clear business narratives and strategic recommendations
Prepare materials for C-suite and Board-level reporting
Lead deployment / refinement of multi-touch attribution (MTA) and Marketing Mix Modeling (MMM)
Improve channel-level ROI measurement and incrementality analysis
Can drive complex incrementality test design measurements (e.g., match-market, ARIMAX model)
Conduct segmentation, cohort, and multivariate analysis
Develop predictive analytics models to improve lead quality and conversion forecasting
Oversee marketing analytics infrastructure in partnership with IT and MarTech
Ensure seamless integration across Google Marketing Platform, Salesforce, and Paid Media platforms
Evolve GA4 configuration, tagging governance, and event tracking (e.g., UTM parameters)
Maintain high standards of data integrity and reporting accuracy
Partner with Marketing, Creative, IT, Enrollment, and Growth Strategy teams
Align measurement frameworks with enterprise growth objectives
Support scenario planning and strategic investment decisions
Establish a unified marketing performance framework across brands, funnel stages, channels, and campaigns
Deliver closed-loop reporting from media investment to enrollment outcomes
Improve clarity into conversion bottlenecks across the application funnel
Elevate executive visibility into marketing ROI and growth impact
Drive measurable efficiency / effectiveness gains in channel investment