Head of Market Transformation
About The Position
As the Head of Market Transformation – North America within the ParkMobile business unit, you will be at the forefront of driving our Open Market initiatives. Reporting to the VP of B2G Sales, you will lead high-impact projects that influence parking policies and promote innovation across the continent. This is a leadership position requiring close collaboration with key stakeholders in Sales, Marketing, Legal, and Government Affairs. You will serve as a subject matter expert, navigating complex legal frameworks and public affairs strategies to ensure sustainable business growth and more livable cities.
Requirements
- 7+ years’ experience in government relations, consulting, sales, or municipal leadership.
- Proven track record of leading successful projects and delivering North American strategies.
- Exceptional communication skills with experience presenting to city councils and trade organizations.
- Strong network of contacts within municipal associations and relevant industry stakeholders.
- Accomplished at upskilling teams on handling objections and localized key messaging.
- Strong project and budget management skills, ideally with an MBA or Law degree.
Responsibilities
- Lead the implementation of newly created legal frameworks and models for Market Transformation across North America.
- Partner with B2G Sales, Account Management, and PR agencies to develop activities aligned with global strategy.
- Collaborate with the Group Government Relations Manager and Public Affairs agencies on strategies regarding Open Market and free-to-paid parking movements.
- Educate and guide internal teams and industry organizations on key market initiatives.
- Advise senior leadership on emerging industry trends, potential risks, and changing policies.
- Support the Distribution team at conferences and public events to advocate for ParkMobile’s interests.
- Assist Group PR Managers in reputation management and crisis communications as needed.
- Strategic alignment of North American market transformation with global group goals.
- Implementation and management of legal and policy frameworks.
- Internal and external stakeholder education and advocacy.
- Monitoring and reporting on the progress of regional market transformation initiatives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
