Shopbop.com is looking for a strategic Head of Lifecycle Marketing to lead and evolve our global Email and Push notification programs, while driving growth for our mobile App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience. The Head of Lifecycle Marketing will own the strategic vision for Shopbop's lifecycle marketing initiatives, leading a team that includes established marketers. They will partner with CRM to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Shopbop's App, they will drive the mobile growth strategy while partnering with cross-functional teams to drive increased downloads and engagement. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email, Push, and App channels and advocate for innovations that drive long-term growth. The right candidate will be analytical, customer-focused, thrive in a fast-paced environment with many competing priorities, and partner across teams effectively. They will bring strategic vision, analytical depth, and cross-functional leadership skills to transform our customer engagement. This role sits within the Marketing organization, reporting to the Head of Digital Commerce & Content