Head of Lifecycle Marketing
About The Position
In this strategic leadership role, you will build and scale a comprehensive lifecycle marketing function that drives engagement, retention, and long-term customer value. You will oversee the end-to-end customer journeyâfrom onboarding and activation to monetization, retention, and winbackâensuring each stage delivers a seamless and meaningful experience. This role requires a highly analytical and data-driven leader capable of translating customer behavior insights into impactful programs. You will collaborate closely with Product, Analytics, Brand, and Performance Marketing teams to align growth strategies across the organization. As a key member of the marketing leadership team, you will establish scalable lifecycle systems, experimentation frameworks, and personalized engagement strategies that strengthen customer relationships and sustainable revenue growth.
Requirements
- 10â12+ years of progressive experience in lifecycle marketing, CRM, retention, or growth marketing
- Proven track record of building and scaling lifecycle strategies within high-growth, consumer, subscription, or app-based businesses
- Demonstrated success improving activation, engagement, retention, and lifetime value through data-driven initiatives
- Deep expertise in segmentation, behavioral targeting, customer journey design, and experimentation methodologies
- Strong analytical skills with experience in cohort analysis, performance modeling, and customer behavior insights
- Experience managing lifecycle marketing platforms and infrastructure such as Braze or similar tools
- Ability to lead cross-functional initiatives involving Product, Analytics, Creative, and Performance teams
- Strong leadership capabilities with experience building and managing high-performing marketing teams
- Strategic mindset with a focus on balancing growth objectives with long-term customer trust and brand value
- Excellent communication and stakeholder management skills with experience presenting insights to executive leadership
Responsibilities
- Lead the overall lifecycle marketing strategy, focusing on customer activation, engagement, retention, churn reduction, and lifetime value growth
- Define and execute a lifecycle roadmap aligned with company and marketing objectives and key performance indicators
- Redesign onboarding and early user experiences to strengthen habit formation and reduce early churn
- Translate behavioral insights and customer data into targeted lifecycle programs that drive long-term engagement
- Develop scalable segmentation frameworks based on lifecycle stage, behavioral signals, and customer intent
- Launch behavior-triggered messaging and engagement programs across multiple channels
- Establish and manage a disciplined experimentation roadmap for testing messaging, targeting strategies, and offers
- Oversee lifecycle communication channels including email, push notifications, and in-app messaging while maintaining consistent user experiences
- Collaborate with cross-functional teams including Product, Analytics, Marketing Operations, and Performance Marketing to ensure cohesive customer journeys
- Lead and mentor lifecycle and marketing operations teams while maintaining operational excellence and accountability
Benefits
- Competitive salary and comprehensive compensation package
- Flexible work arrangements including remote or hybrid work options
- Unlimited vacation policy and 12 paid holidays per year
- Health, dental, and vision insurance coverage
- Short-term and long-term disability protection
- 401(k) retirement plan (U.S.) with potential employer contributions
- Employee stock options and opportunities for long-term financial participation
- Annual wellness benefit or healthcare spending account
- Paid parental leave for eligible employees
- Learning and development programs and professional growth opportunities
- Team events, company off-sites, and collaborative culture initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
