Head of Industry | Education, Auto, & Jobs Advertising

Tiktok • Austin, TX

406d • Hybrid

About The Position

The Head of Industry at TikTok is a senior leadership role responsible for driving revenue growth in the education, jobs, and auto advertising sectors. This position involves developing go-to-market strategies, prioritizing sales narratives, and leading a national sales team to exceed revenue targets. The role requires a deep understanding of the digital advertising landscape and the specific needs of the targeted industries, while fostering a customer-first approach to sales and account management.

Requirements

• Extensive experience in digital advertising, ad sales, and/or brand marketing
• People management experience
• Strong knowledge of the education, jobs, and auto industries: business models, market drivers, and growth strategies
• Mastery in marketing, sales strategies, and sales enablement
• Expertise in media channels preferred by advertisers in the education, jobs, and auto industries
• Understanding of commonly used methods of ad budget allocation based on approaches to measurement and attribution.

Nice To Haves

• Experience managing people managers
• Knowledge of agency ecosystem, digital and traditional
• Ability to foster C-Level executive relationships with a genuine interest in customers' success
• Ability to collaborate with Talent Acquisition to recruit and retain top talent
• A proven penchant for creative problem-solving
• Proven track record of high-level negotiation and exceeding sales targets

Responsibilities

• Craft overall strategy to deliver on revenue targets and steer the vertical to increased growth potential
• Prioritize sales narratives that relate to the needs of your industries
• Deep understanding of product to drive enhancements to unlock revenue
• Bring a consultative approach that will align around a customer first methodology
• Provide thought-leadership and mentorship to your team on overall account planning
• Develop and maintain a strong understanding of key vertical market trends and customer opportunities
• Develop and lead a national sales team of people managers and individual contributors

Benefits

• Hybrid work schedule with a minimum of 3 days in the office
• Commitment to diversity and inclusion
• Reasonable accommodations for candidates with disabilities or other protected reasons

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: No Education Listed