Head of Industry Cloud Enablement

NetApp, Inc.-posted 3 months ago
$158,950 - $236,500/Yr
Full-time • Senior
5,001-10,000 employees
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We are seeking a highly strategic and experienced Industry Cloud Enablement Leader to develop, launch, and manage go-to-market strategies tailored to key industry verticals. This individual will serve as the industry GTM lead within the Multi-Cloud Enablement & GTM organization, reporting directly to the VP of Multi-Cloud GTM. The ideal candidate will bring deep industry insight and the ability to craft compelling cloud workload narratives that resonate with industry-specific challenges, use cases, and customer outcomes. This role is central to aligning NetApp’s hero workloads—Block, VMware, Databases, Ransomware Protection, and AI—with the needs of target verticals, including Financial Services, Healthcare & Life Sciences, Manufacturing, Retail, Energy, Public Sector, and Telco/Media/Entertainment.

  • Develop and own industry-specific sales plays and enablement strategies for targeted verticals.
  • Map NetApp's hero workloads to industry-specific customer challenges and use cases.
  • Partner with Product, Revenue Marketing, CloudOps, and Cloud Storage GTM teams to co-develop verticalized messaging and packaged offers.
  • Collaborate with hyperscaler sales teams to refine pitch, capture public references and ensure hyperscaler sales teams are equipped and enabled with the best industry use cases.
  • Create industry 'Golden Pitch' decks, TCO value frameworks, reference architectures, and customer stories.
  • Launch and manage vertical demand generation programs in coordination with marketing, including webinars, roadshows, and thought leadership content.
  • Deliver outbound cadences and enablement assets for internal sellers and hyperscaler industry teams.
  • Track performance by vertical (pipeline, revenue, consumption), building dashboards and analytics to guide GTM strategy and execution.
  • Serve as the primary GTM point-of-contact for industry partnerships and co-sell motions with cloud providers and GSIs.
  • Act as a trusted advisor to field teams on how to best position NetApp’s value within each industry segment.
  • 10+ years in B2B enterprise technology, with experience in GTM, sales enablement, vertical marketing, or industry solution strategy.
  • Bachelor’s degree in Marketing, Business, Engineering, or a related field. MBA or equivalent advanced degree preferred.
  • Demonstrated expertise in translating cloud infrastructure solutions into business outcomes for industry stakeholders.
  • Proven success in driving industry-specific sales motions at scale.
  • Deep knowledge of hyperscaler environments (AWS, Azure, GCP) and experience co-selling or co-developing solutions with cloud providers or GSIs.
  • Exceptional written and verbal communication skills; experience presenting to C-level executives.
  • Self-starter with strong collaboration skills across cross-functional teams.
  • Familiarity with one or more of NetApp's strategic verticals such as Financial Services, Public Sector, or Healthcare.
  • Experience creating go-to-market playbooks and enablement content in a cloud or hybrid cloud environment.
  • Prior work with large enterprise sales teams or field marketing organizations.
  • Health Insurance
  • Life Insurance
  • Retirement or Pension Plans
  • Paid Time Off (PTO)
  • Various Leave options
  • Performance-Based Incentives
  • Employee stock purchase plan
  • Restricted stocks (RSUs)
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