Huddle | Head of GTM Strategy (Contract)

Palm Venture Studios•St. Louis, MO

About The Position

Huddle is a go-to-market enablement company for early-stage startups. We combine human expertise with AI-powered systems to deliver fast, rigorous GTM clarity — helping founders validate their market, define their positioning and focus their strategy. We are a startup ourselves, made up of a small team of entrepreneurial experts, working to refine our offering and leverage/create additional AI-powered tools that learn from our experts, automating the manual analysis and synthesis that slows down great strategy work. Our model: short, high-intensity strategy sprints that reveal where a company should play, who they should target and what they need to deliver. We are building the future of GTM advisory: sharp analysis, standardized frameworks, and intelligent automation. We’re looking for a Head of Go-to-Market Strategy to run our sprints, plus help inform the AI tools that can replicate and scale their approach with their oversight. This is a role for someone who can cut through noise quickly, synthesize qualitative and quantitative data, and turn ambiguity into a clear, defensible narrative. You will: Lead diagnostic research and analysis. Build the strategic backbone of each sprint deck. Make the tough calls on ICP, whitespace, positioning, and validation priorities. Drive the discipline and clarity that early-stage founders need. You’ll need the agility to toggle between strategic leadership and hands-on work — and the discipline to make fast, informed decisions with incomplete data.

Requirements

8-12 years of experience in growth strategy, marketing strategy, or management consulting, with direct experience supporting early-stage startups.
Demonstrated success in building or refining GTM or marketing strategy for early-stage startups.
Ability to structure a complex problem fast and synthesize insights into clear direction.
Strong analytical instincts; comfortable with imperfect data.
Exceptional strategy deck-writing and storytelling skills (non-negotiable).
Entrepreneurial mindset: resourceful, fast-moving, and comfortable telling founders hard truths.

Nice To Haves

Prior experience at a top consulting firm (e.g., McKinsey, Bain, BCG, or similar) with exposure to structured problem-solving and rigorous analytical methods.
Experience with or interest in AI, automation, and the future of consulting is a plus.

Responsibilities

Lead discovery with founders, extracting hypotheses, contradictions, and blind spots.
Translate business goals, signals, and gaps into a structured GTM problem statement.
Build whitespace maps, ICP segmentation, value props, and positioning direction.
Develop early pricing logic and PMF criteria.
Synthesize cultural, category, customer, and company insights into a coherent narrative.
Own the creation of high-quality strategy decks for an executive and/or investor audience.
Produce clear frameworks, validation roadmaps, and metrics to prove or disprove hypotheses.
Articulate “what to do,” “what not to do,” and “what must be done first.”
Pressure-test founder assumptions and correct fuzzy thinking with clarity and rigor.
Guide early-stage teams toward disciplined, evidence-based decisions.
Present recommendations to founders and (occasionally) investors with confidence and precision.
Identify repetitive analytical tasks that can be automated.
Provide strategic logic and frameworks to guide AI tool development.
Test early versions for validity and alignment with GTM best practices.
Test, refine, and document tool functionality to ensure accuracy and repeatability.