Head of Global Enterprise Marketing

Novum Global • New York, NY

98d

About The Position

Exciting greenfield global marketing lead for large law / enterprise segment! This role will influence, shape and spearhead enterprise marketing success and efforts in the large law segment globally for a growing SaaS unicorn. The Head of Global Enterprise Marketing can be based in Toronto or in the U.S. (East Coast). You will lead a small team initially and grow this significantly over time, also utilising internal marketing team resources. As the Head of Global Enterprise Marketing, you'll be leading a newly formed enterprise marketing team, a critical team focused on penetrating and expanding within the largest and most complex buyers in the legal space. In this collaborative role, you will work in partnership with enterprise sales and the senior leadership team to shape the future of the brand and strategy. You'll develop scalable programs to drive pipeline generation, shape a trusted AI-powered Legal Tech brand, and partner with cross-functional stakeholders to establish a category-defining enterprise motion. This is a hands-on leadership role ideal for a strategic, globally minded marketer who understands the complexity of legal environments and the transformative potential of AI in modern legal operations.

Requirements

• 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles.
• Legal Technology experience is required.
• Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.
• Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries.
• Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security).
• Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
• Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact.

Nice To Haves

• Background in marketing AI-enabled platforms or tools—especially those focused on legal automation, document analysis, or compliance workflows.
• Experience executing Account-Based Marketing (ABM) strategies at a global scale.
• Hands-on experience with AI-powered marketing tools for personalization, predictive scoring, or intelligent campaign orchestration.

Responsibilities

• Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets.
• Manage the budget, define KPIs, and report on performance to the executive team.
• Evolve the brand narrative and product positioning to resonate with enterprise decision-makers.
• Develop competitive differentiation and use-case based messaging for enterprise.
• Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts.
• Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments.
• Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.
• Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms.
• Architect a persistent and valuable community experience, distinct from one-off marketing events.
• Drive the industry events strategy to support overall awareness of the business for large law firms and engagement from key stakeholders.
• Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact.
• Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams.
• Partner with the SDR/BDR team on outbound programs and feedback loops.
• Build a content strategy that speaks to large law firms.
• Commission case studies, webinars, white papers, and executive briefings that build trust and credibility.
• Represent the company at key industry events, panels, and in enterprise partnerships.
• Work closely with the PR team to develop a defining thought leadership strategy and category creation.
• Hire and lead a small team of growth, events, PMM, and operations as the function scales.
• Work cross-functionally with the rest of the Marketing, Product, Sales Customer Success, Data Insights, Revenue Operations, and Partnerships teams to drive enterprise readiness.

Benefits

• Fantastic salary package reflective of expertise and experience.
• Including share options.
• Wellbeing and health benefits.
• Flexibility and ongoing mentoring/learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior