Head of Facebook Brand Marketing

Meta • Menlo Park, CA

425d • $180,000 - $252,000

About The Position

The Head of Facebook Brand Marketing will lead the global marketing strategy for the Facebook app, focusing on revitalizing the brand and driving growth through innovative marketing campaigns. This role requires collaboration across various teams and the ability to influence stakeholders at all levels, ensuring alignment and execution of brand initiatives that resonate with consumers.

Requirements

• 12+ years experience building and growing global brands.
• 7+ years of experience with team leadership and people management.
• Experience leading cross-functional teams to develop integrated marketing plans.
• Ability to translate complex business challenges into compelling marketing strategies.
• Experience developing and coaching high performing integrated brand marketing teams.
• Strong communication and presentation skills for diverse audiences.
• Experience operationalizing complex, full funnel marketing plans.

Nice To Haves

• Experience successfully revitalizing an established brand.
• Tech sector experience.
• Experience in an entrepreneurial, fast-paced environment.
• Innately curious about consumers and culture.
• Possess a growth mindset and foster a test-and-learn approach.
• Self-starter who thrives in a dynamic environment.

Responsibilities

• Contribute to Facebook's long-term strategic direction and drive stakeholder alignment.
• Lead the development of Facebook app's integrated annual brand plans across global markets.
• Identify opportunities for brand growth/expansion and enable teams to execute plans efficiently.
• Drive cross-functional collaboration to enhance Facebook's MarComms efforts.
• Collaborate with Marketing Insights to establish the brand's learning agenda and understand core audiences.
• Manage the agency roster and guide agencies to create impactful marketing ideas.
• Enroll and manage stakeholders to drive alignment and identify opportunities for brand impact.
• Coach and develop a high performing team of brand marketers and strategists.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k plan
• Paid holidays
• Paid volunteer time
• Flexible scheduling
• Professional development opportunities
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees