Head of eCommerce, Racquet Sports

Wilson Sporting Goods Co. • Chicago, IL

240d • $170,000 - $240,000

About The Position

The Head of Ecommerce- Racquet Sports will lead the development and execution of performance-driven marketing strategies to drive online sales, increase profitability, and enhance customer engagement for Wilsons Softgoods and Racquet Sports businesses. This role requires a strategic thinker with a strong background in digital marketing, data analysis, and ecommerce management.

Requirements

• Bachelor's degree in business, Marketing, Digital Marketing or a related field.
• 7 to 10 years of relevant experience within the industry, including several years leading ecommerce and digital marketing initiatives.
• At least 5 years in a leadership or managerial position or an equivalent combination of education and experience.
• Ability to develop and execute business strategies that align with the company's goals.
• Strong grasp of technical and digital tools, including ecommerce platforms, web development processes, and cybersecurity best practices.
• Demonstrated leadership skills to manage and motivate a team of ecommerce professionals.
• Ability to utilize analytics tools to monitor performance metrics, optimize campaigns, and report on key performance indicators (KPIs).

Responsibilities

• Develop and implement performance marketing strategies to create and execute comprehensive performance marketing strategies that drive traffic, conversion, and revenue growth across all digital channels, including SEO, PPC, email marketing, and social media.
• Implement and utilize analytics tools to monitor performance metrics, optimize campaigns, and report on key performance indicators (KPIs) while identifying trends and opportunities for growth through data-driven insights.
• Oversee the design, functionality, and user experience of the company's website, ensuring it aligns with performance marketing goals.
• Create and execute strategies to drive traffic and sales to the company's website.
• Lead and manage a team of ecommerce and digital marketing professionals, ensuring they meet performance goals and deliver high-quality work.
• Work closely with cross-functional teams, including product development, IT, and customer service, to ensure seamless execution of ecommerce initiatives.
• Manage budgets and resources for performance marketing campaigns, ensuring efficient allocation and maximum ROI.

Benefits

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Plastics and Rubber Products Manufacturing
• Education Level: Bachelor's degree