Head of Digital Strategy

Philips Electronics North America • Cambridge, MA

287d • $176,000 - $282,000 • Onsite

About The Position

You will own developing and leading an E2E Digital Strategy for our Philips Health System Businesses, globally. You will be responsible for partnering closely with marketing leaders across all our business units to develop a digital strategy fit for future which will drive us to new levels of business and customer impact. This Global Digital Strategy Leader joins us at an exciting and pivotal time in our transformation journey.

Requirements

• 10+ years of experience in Digital Marketing, developing and leading Digital Strategy required.
• Global and regional digital strategy development, preferably within the healthcare or life sciences, diagnostics, or pharma industry.
• Agency experience and working in a matrixed environment a plus.
• Deep understanding of customer decision journeys and digital engagement strategies.
• Marketing Technology landscape, with experience defining requirements and driving teams to develop needed solutions to support the digital strategy and customer and stakeholder needs.
• Experience working in a large global company required.
• Performance-oriented mindset with a track record of owning and achieving/exceeding KPIs.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization, including senior executives.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a cross-functional team setting.
• Bachelor's degree in Business, Marketing, Digital Media, or related field required; MBA preferred.

Responsibilities

• Develops a comprehensive E2E Digital Strategy and Roadmap to evolve our capabilities and grow our Global digital order book by delivering on business and customer impact goals.
• Works closely with region and business teams across disciplines to build a comprehensive and underpinned holistic strategy while gaining buy-in and alignment to ensure success.
• Develops an impact focused digital marketing technology strategy and approach and leverage a team of digital platform SMEs to implement and drive this globally; engage and negotiate with IT and Operational leadership to align and secure support.
• Manages deployment manager resources to ensure our highest priority, most complex and cross-functional programs are executed on time, per plan, and achieve intended outcomes.
• Infuses the best of outside-in thinking combined with internal best practices to form a winning future direction for our digital ecosystem.
• Leverages digital trends from the healthcare industry, emerging technologies, competitor activities and market dynamics to drive innovation and differentiation.
• Responsible for delivering the E2E Digital Strategy to the Marketing Leadership Council (all senior marketing leaders across Philips) and for gaining buy-in, alignment, and support to the plan.
• Develops and maintain a wide network of internal stakeholders and advocate and negotiate for support across several functions (Businesses, Regions, IT, Supply Chain, Quality, Regulatory, Legal, etc.) to build strong relationships and facilitate open communication to drive consensus and enable successful execution.
• Owns development of business cases to support the Digital Strategy, Roadmap, and Plan, garnering support and alignment to digital program costs and ROI.

Benefits

• Generous PTO
• 401k (up to 7% match)
• HSA (with company contribution)
• Stock purchase plan
• Education reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree