Head of Digital Strategy
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About The Position
HP is seeking a strategically minded Global Head of Digital Strategy to lead the transformation of its .com presence into a unified, customer-centric platform that supports both brand and commercial objectives. This is a pivotal role requiring a leader who can bridge the gap between marketing and store teams, consolidating the website strategy to create a seamless, high-performance experience. You will oversee a team of roughly 30 digital experts, acting as a brand guardian for the website, while shaping the customer journey, digital strategy, and user experience. The Global Head of Digital Strategy will not only manage the digital strategy but also ensure that best practices in UX, digital tools, and testing methodologies are embedded into the team’s operations. The Global Head of Digital Strategy will also work closely with market leads, regional teams, and key stakeholders to ensure the website’s functionality and content are locally relevant but globally aligned and consistent. The ideal candidate will be a strategic thinker with a strong background in customer journeys, digital-first thinking, and commercial acumen, with the ability to balance the company’s brand-led and commercial-led goals. This person will have a dotted-line relationship with the Head of Store, collaborating closely on UX and digital strategy.
