Head of Digital Strategy & Performance Marketing

CNH

108d • $180,750 - $241,000

About The Position

The Head of Digital Strategy & Performance Marketing is a senior executive role responsible for leading CNH Industrial’s comprehensive digital marketing strategy and performance optimization across all brands and corporate digital properties. This position combines strategic digital leadership with hands-on performance marketing expertise, driving measurable business growth through data-driven digital marketing excellence while serving as the strategic architect of CNH’s entire digital presence. This role has primary ownership and accountability for CNH.com and all brand websites in our portfolio, including digital strategy development, AI-powered evolution, Answer Engine Optimization (AEO), and comprehensive performance measurement. The position requires exceptional expertise in B2B digital marketing, performance optimization, and emerging technologies including artificial intelligence and next-generation search optimization. Reporting directly to the Chief Communications Officer, this role provides strategic leadership for a specialized team of 10-12 digital marketing professionals while collaborating closely with Brand Marketing, Brand Communications, Corporate Communications, CNH Studios, and regional teams to ensure integrated digital excellence across all touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Marketing, or related field; MBA or advanced degree preferred
• Minimum 12-15 years of progressive experience in digital marketing, with at least 7 years in senior leadership roles
• Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios and global operations
• Demonstrated success managing multi-million dollar digital marketing budgets with measurable ROI optimization
• Track record leading digital transformation initiatives and implementing advanced marketing technologies

Nice To Haves

• Exceptional ability to develop long-term digital strategies that align with business objectives and drive competitive advantage
• Strong collaboration skills with ability to work effectively across marketing, communications, sales, and technology functions
• Experience leading digital transformation initiatives and organizational change within large enterprises
• Comfort and credibility presenting digital strategies and performance to C-suite executives and board members
• Proven track record building and developing high-performing digital marketing teams with strong succession planning
• International travel required (15-25% of time) for regional digital strategy implementation, team coordination, and market-specific optimization initiatives
• Leadership of cutting-edge digital marketing technologies and platforms requiring continuous learning and adaptation
• Comfort developing and implementing digital strategies across diverse cultural environments and global markets
• Ability to manage multiple complex digital initiatives simultaneously while maintaining exceptional quality and performance standards
• Availability for urgent digital marketing needs, campaign optimization, and global team coordination across time zones

Responsibilities

• Strategic Digital Leadership & Vision
• Website Leadership & Digital Properties Management
• Performance Marketing Excellence
• SEO/SEM Leadership & Search Innovation
• Analytics, Attribution & Revenue Impact
• Digital Communications & Brand Integration
• Team Leadership & Organizational Development

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree