Head of Digital PR

Omniscient-posted 6 months ago
Full-time • Senior
11-50 employees
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Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines. We’re hiring a Head of Digital PR to own the strategic vision, team leadership, and delivery excellence of our Digital PR department. We’re looking for a seasoned Head of Digital PR to build, lead, and scale a high-performance Digital PR function. This is a key leadership role that will be responsible for building and managing a team of ~3-6 specialists, driving strategic campaign development, overseeing client results, and integrating PR efforts with our SEO, GEO (generative engine optimization), and content programs. You’ll collaborate cross-functionally with our Organic Growth Strategists, Editorial Leads, and leadership team to secure media placements and digital coverage that builds brand authority and drives measurable results. This is the perfect role for someone experienced in agency-side digital PR execution and looking for a leadership position where they can shape strategy, grow a team, and drive measurable results for our clients. You'll be given a huge amount of freedom to grow this part of our business, so if that kind of ownership excites you, read on.

  • Develop and own the Digital PR service and strategy, aligned to client goals.
  • Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets.
  • Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling.
  • Oversee budget planning, resource allocation, and performance forecasting.
  • Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation.
  • Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes.
  • Conduct performance reviews, develop professional growth plans, and support skill development across the team.
  • Join and lead sales calls and new business pitches, showcasing our digital PR capabilities, and driving revenue growth.
  • Contribute to maintaining client relationships, defining goals, managing campaigns, delivering insights, and solving strategic challenges.
  • Monitor KPIs and campaign results to ensure client satisfaction and retention.
  • Create and eventually direct the creation of outreach strategies, editorial calendars, and digital PR assets.
  • Oversee high-impact link-building and brand mention campaigns with an emphasis on quality, authority, and relevance.
  • Expand and nurture relationships with journalists, editors, bloggers, and digital influencers.
  • Coordinate with international digital PR partners for multi-region outreach campaigns.
  • Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact.
  • Leverage data to iterate on strategies and enhance campaign effectiveness.
  • Present reports to internal stakeholders and clients with insights and future recommendations.
  • 5+ years of experience in Digital PR, including 2+ years in a leadership or senior management role within an agency.
  • Demonstrated success in delivering high-quality PR campaigns with measurable impact.
  • Proven ability to lead teams and influence cross-functional initiatives.
  • Experience working with executives from marketing leaders to CEOs.
  • Experience in managing, nurturing, and coaching up team members.
  • Excellent communication skills and executive presence in client-facing roles.
  • Strong knowledge of US and UK media landscapes, with an active network of journalist and influencer contacts.
  • Familiarity with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms.
  • Ability to make great decisions quickly, resourceful with a bias toward action and learning.
  • Adaptable and flexible, able to handle changes and challenges effectively.
  • Ability to work independently, set and achieve personal goals without needing management.
  • Strong grasp of SEO fundamentals and content strategy.
  • Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US.
  • 401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay.
  • Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment.
  • Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year.
  • Learning and development stipend - $2,000 to spend on professional development after 1 year of employment.
  • Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month.
  • Networking stipend - $50 per month to spend on coffee or lunch for professional networking.
  • 100% remote flexibility - Work from wherever you want.
  • Annual offsites - Meet and work with team members in person, usually in an interesting location.
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