Head of Digital Loyalty

Philip Morris International U.S.•Stamford, CT

1d•Hybrid

About The Position

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. This position sits with our Swedish Match affiliate. The Head of Digital Loyalty, Trade Marketing is responsible for developing and implementing a long-term strategy for delivering promotional resources (both equity and value) through our Retail Partners’ digital loyalty platforms, with the goal of converting Legal-Age Nicotine Users (LANU) who predominantly choose traditional tobacco products to our brands’ modern, smoke-free alternatives, while also aligning with and supporting individual retailer’s business strategies and goals. This role guides the strategy and execution for how our brands show up in our Retail Partners’ digital assets, strategically supporting and enabling the LANU consumer journey. The Head of Digital Loyalty, Trade Marketing role is a critical position, shaping how the Company competes at retail – not only through Retailer-aligned promotions, but through smarter decisions, faster responsiveness, and closer alignment with the customer of tomorrow. In addition to leading a high-performing team of appr. 12 multi-category professionals, Head of Digital Loyalty, Trade Marketing plays a pivotal role in enabling value-based growth through tight collaboration with RGM; Insights, Data & Analytics; Brand Management; Sales Analytics and the broader Trade Marketing and Sales organizations to ensure our digital loyalty strategies balance brand health, consumer relevance, customer value, and commercial ROI.

Requirements

Bachelor’s degree in Marketing, Business, Digital Commerce, or related field or equivalent experience in digital loyalty strategy and key account engagement.
10+ years of progressive experience in trade marketing, digital loyalty, CRM, or retail media within CPG or regulated industries.
Proven expertise in digital loyalty program design and execution, including retailer integration and partnership development.
Strong track record of data-driven decision-making, leveraging advanced analytics and insights to deliver measurable business results.
Experience leading large teams and managing complex, cross-functional projects in dynamic environments.
Demonstrated ability to drive transformation, implement change-management strategies, and scale new capabilities.
Hands-on experience with retailer loyalty ecosystems, personalization, and promotional mechanics.
Commercial acumen with a focus on ROI, value-based growth, and balancing brand health with customer objectives.
Strategic leadership with ability to set vision and translate into actionable plans.
Advanced analytical and problem-solving skills, including proficiency in interpreting complex data sets.
Exceptional stakeholder management and influencing skills across internal and external senior leadership.
Strong communication and storytelling abilities, capable of crafting compelling, fact-based presentations.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with data visualization tools is a plus.
Agility and adaptability to thrive in fast-paced, evolving environments.
Team development and coaching skills to build high-performing, collaborative teams.

Responsibilities

Build a best-in-class Digital Loyalty strategy and organization in collaboration with an array of cross-functional partners throughout the Commercial organization.
Develop and implement strategic and innovative solutions to enhance the effectiveness and strategic alignment of the Digital Loyalty Program we have today, leveraging advanced analytics and market insights, while improving processes and outcomes over time.
Lead the evolution of the Digital Loyalty Program to support multi-category excellence, understanding how offer across brands, channels and time can most effectively drive towards a smoke-free future.
Build execution strategies that integrate seamlessly across traditional and digital retail formats ensuring relevance across an evolving shopper path to purchase.
Oversee the creation of digital loyalty programs that deliver differentiated value to priority customers, with a focus on test-learn-scale methodology and promotional effectiveness.
Ensure real-time feedback from field execution forces, retail and shopper insights is imbedded into both strategic and tactical planning processes.
In collaboration with Director, Trade Marketing and Commercial teams, champion ROI-driven trade investment to ensure Digital Loyalty Program funds are allocated strategically, tracked rigorously and deliver sustainable growth.
Develop preferred relationships with key customer's key decision-makers at all levels within the customer organization to add value to Joint Business Planning and Top-to-Top retail engagements.
Establish KPIs and performance frameworks to measure ROI, consumer engagement, and incremental value from loyalty initiatives.
Lead and inspire a high-performing team (13 professionals), fostering collaboration, agility, and continuous improvement.

Benefits

We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

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