Head of Demand Generation

Tray.ai

89d • $190,000 - $240,000

About The Position

As Head of Demand Generation, you'll lead our transformation from activity-based marketing to an integrated, experiment-driven engine that creates measurable business outcomes. This role combines strategic vision with hands-on execution – you'll build the frameworks, processes, and campaigns that connect Tray's story to our ideal customer profile and convert engagement into customers realizing maximum value. You'll work closely with sales leadership, marketing operations, product marketing, and our partner ecosystem to design scalable programs that generate high-quality pipeline, accelerate deal velocity, and enhance the entire buyer experience. This is an opportunity to shape demand generation at a company redefining enterprise AI adoption.

Requirements

• 10+ years in B2B SaaS demand generation, growth marketing, or campaign marketing with proven success creating pipeline in complex enterprise markets.
• Track record of building and executing structured experimentation programs and convert insights into repeatable motions.
• Experience developing ABM strategies from the ground up across multiple channels, with expertise in intent data and account engagement orchestration.
• Deep understanding of lead scoring methodologies, nurture design, and funnel stage content strategies.
• Strong analytical mindset with ability to derive actionable insights from complex marketing data and attribution models.
• Hands-on expertise with HubSpot, Salesforce, Outreach and modern ABM/intent platforms.
• Intense curiosity about AI and its applications in modern demand generation and experience experimenting with AI tools and approaches.
• Exceptional collaboration skills with proven ability to align sales, marketing, and cross-functional teams around shared objectives.
• Results-driven approach with bias for action and comfort operating in fast-paced, evolving environments.
• Experience leading and developing marketing teams in high-growth SaaS companies.

Responsibilities

• Lead an experimentation culture — Build a structured framework with clear hypotheses, testing cadences, and success criteria.
• Design unified demand plans — Spearhead the creation of integrated multi-touch campaign development with sales, product marketing, digital marketing, and partners.
• Develop ABM and intent-based programs — Pilot and iterate account-based marketing plays leveraging intent data, market signals and account engagement.
• Optimize lead scoring and sales alignment — Implement behavioral lead scoring, engagement tracking, and leading-indicator metrics that predict pipeline health.
• Package sales-ready campaigns — Build talk tracks and touch sequences for the entire buying committee.
• Drive data-driven insights — Partner with marketing operations and sales operations to automate dashboards and attribution reporting.
• Expand and reimagine channels — Test and scale new approaches including roadshow-format workshops, closed-lost and win-back campaigns.
• Lead and develop talent — Directly manage and mentor demand generation team members while influencing across cross-functional stakeholders.

Benefits

• Shape the Future of Enterprise AI — Help enterprises move beyond isolated AI features to orchestrated AI.
• Lead Innovation in Demand Generation — Build the demand generation engine that will power Tray's next phase of growth.
• Work with Cutting-Edge Technology — Engage with prospects and customers who are implementing advanced AI-powered solutions.
• Collaborate with Exceptional Talent — Join a team of curious, driven people defining how enterprises adopt AI.
• Make Measurable Impact — See the direct results of your work as customers deploy production-ready AI agents.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior