Head of Demand Generation

Lumafield • San Francisco, CA

109d • $190,000 - $225,000

About The Position

Lumafield is seeking a Head of Demand Generation to design and lead the strategies that will fuel our next stage of expansion as a fast-growing series C startup. This is a high-impact leadership role for a builder who thrives at the intersection of creativity, analytics, and execution—and who can scale a category-defining technology company. You’ll lead an existing revenue marketing team and have the opportunity to grow it further. You’ll own our growth engine end-to-end: from identifying high-potential markets and channels, to designing campaigns that convert, to building the measurement frameworks that guide investment. Your work will integrate demand generation and account-based marketing into a unified strategy aligned tightly with sales and customer success. This role reports to Lumafield’s Head of Marketing and is based at our San Francisco office, where our team works together in person every day. Backing up the revenue marketing organization is a well-resourced marketing team and an outstanding brand with extraordinary reach. We publish content that our target audience loves—social campaigns that earn millions of views, collaborations with leading science and engineering figures, and high-profile features in outlets like the Financial Times, the New York Times, and Fast Company. You’ll have the opportunity to channel that reach into a unified go-to-market strategy that drives awareness, pipeline, and revenue growth. This role requires exceptional quantitative skills and the ability to make decisions grounded in data. You’ll be deeply fluent in business intelligence tools, marketing automation platforms, and CRM systems, building attribution models and dashboards that keep the entire go-to-market organization aligned and accountable.

Requirements

• 10-15 years of experience in B2B marketing, with at least 5 years in a senior leadership role owning demand generation or revenue marketing
• Proven ability to lead and grow a high-performing team—comfortable managing both strategic direction and day-to-day execution
• Successfully scaled at least one company through aggressive early growth stages
• Exceptional quantitative skills, with expertise in business intelligence tools (e.g., Tableau, DataBricks) and marketing automation platforms (e.g., HubSpot, Marketo)
• Strong command of marketing analytics, attribution modeling, and ROI measurement
• Deep understanding of enterprise marketing, account-based targeting, and full-funnel campaigns
• Track record of building integrated revenue marketing programs that deliver measurable business results
• Skilled at connecting creative storytelling with rigorous demand generation and funnel optimization
• Experience leading cross-functional campaigns involving brand, content, comms, and product marketing
• Comfortable working closely with senior executives and influencing at the leadership level
• Excited to look beyond tried-and-true demand generation tactics and adopt new techniques and AI-enhanced tools
• Passionate about shaping the future of manufacturing and bringing breakthrough technology to market

Responsibilities

• Define and execute Lumafield’s demand generation strategy to deliver sustained pipeline and revenue impact
• Lead, mentor, and expand a high-performing growth marketing team, managing both in-house talent and external agencies
• Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking
• Oversee marketing analytics, BI dashboards, and reporting to provide actionable insights across marketing, sales, and customer success
• Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
• Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets
• Collaborate with sales leadership on account-based marketing programs targeting high-value prospects
• Align revenue marketing with content and PR campaigns to maximize reach and impact
• Manage the revenue marketing budget and allocate resources based on quantitative performance analysis
• Embrace cutting-edge AI-powered marketing tools and run fast experiments to evaluate new processes

Benefits

• $190,000 - $225,000 a year
• Competitive cash and equity compensation
• Health & wellness stipend
• 401k
• Parental leave
• Flexible PTO
• Commuter benefits
• Company wide events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 51-100 employees